Senior Brand Manager

OLG

Senior Brand Manager responsible for shaping and evolving OLG's Enterprise Brand strategy. Key role in marketing initiatives and driving customer engagement across Ontario.

Posted 7/17/2026full-timeToronto • 🇨🇦 CanadaSenior💰 CA$95,200 - CA$142,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated brand strategies, leveraging consumer insights and emerging trends to drive marketing effectiveness. Proven ability to lead cross-functional initiatives and manage external partnerships to enhance brand positioning and customer engagement.

Highest-signal resume keywords

Brand Strategy DevelopmentIntegrated Marketing PlansConsumer Insights AnalysisCross-Functional LeadershipAgency Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Consumer MarketingBrand ManagementProduct MarketingCustomer SegmentationCampaign ExecutionPerformance EvaluationConcept DevelopmentKPI EstablishmentOptimization Planning

Soft Skills

Strategic ThinkingCollaborationLeadershipCommunication

Certifications & Qualifications

Bachelor's Degree in MarketingMBA

Industry Keywords

Enterprise BrandSocial Media StrategyCultural RelevanceEmerging TrendsCustomer Experience

About the role

Key responsibilities & impact

Own the strategic development, execution, and optimization of OLG's Believability in Winning platform.
Develop integrated programs that leverage winner stories, cultural moments, creator partnerships, emerging content formats, and enterprise storytelling.
Lead the evolution and stewardship of OLG's Enterprise Social Strategy.
Partnering with the internal Social Media team & Social Agency to drive strategy behind social and content programs.
Serve as OLG's Enterprise Brand expert on social behaviour, cultural relevance, and emerging consumer trends.
Lead the identification and activation of emerging social, cultural, and content trends.
Build and execute full-funnel brand programs that connect enterprise objectives with product priorities.
Translate complex consumer, market, performance, and brand-health insights into actionable strategies.
Identify emerging cultural, social, consumer, and marketplace trends and convert them into scalable brand opportunities.
Establish measurable objectives, KPIs, reporting frameworks, and optimization plans for assigned programs.
Act as a strategic advisor and brand thought leader across the organization.
Partner and orchestrate program with cross-functional partners to deliver integrated customer experiences.

Requirements

What you’ll need

Minimum 5 years of progressive experience in consumer marketing, brand management, or product marketing.
Demonstrated experience developing and executing brand strategies, positioning, and integrated marketing plans.
Experience with customer segmentation, concept development and testing, campaign execution, and performance evaluation.
Proven experience managing external agencies, research partners, and marketing vendors.
Experience leading complex, cross-functional initiatives in a fast-paced environment.
Bachelor's degree in Marketing, Business Administration, or a related field.
MBA considered an asset.

Benefits

Comp & perks

Group Benefits Plan: Eligible employees and dependents have access to comprehensive, employer-paid group benefits coverage (permanent employees only).
Public Service Pension Plan: Participation in a highly desirable defined benefit pension plan.
Variable Pay Program: Participation in a performance-based incentive plan that recognizes organizational and individual achievements (permanent employees only).
Paid Time-Off: Competitive paid time-off provisions to support work-life balance and well-being.
Growth Focus: Become your best self with access to new opportunities and personalized support programs.
Comprehensive Learning: 24/7 access to robust online learning programs.
Equity, diversity, and inclusion: Core to OLG’s culture, empowering employees to bring their authentic selves and make a meaningful impact across Ontario.