Product Manager

• Oversee product portfolio operations, including P&L performance, player participation, and brand tracking against budget and quarterly forecasts to deliver on enterprise objectives.
• Own the development and execution of annual product plans, including budgets, forecasts, operational plans, business cases, and supporting materials such as business plans and lottery initiative contracts.
• Serve as the subject matter expert and enterprise champion for the assigned product portfolio, providing strategic advice and direction across the organization.
• Lead end‑to‑end product development from idea generation to launch, including game concepts, prize structures, artwork, timelines, testing, and execution of new market initiatives.
• Develop and manage revenue targets, quarterly sales forecasts, and marketing spend by brand and initiative, monitoring performance and recommending adjustments as needed.
• Lead communication and marketing strategy by defining business objectives, target audiences, channel mix, promotional approach, and time‑in‑market, including media budgeting and agency collaboration.
• Identify, evaluate, and recommend new marketing, product, and channel opportunities, guiding research to test concepts, enhancements, and line extensions using insights, past launches, and industry learnings.
• Drive cross‑enterprise collaboration with Research and Insights, Business Design, Finance, Operations, Corporate Affairs, vendors, agencies, and ILC partners to deliver projects on time and continuously improve product and brand performance.

Product Manager – Contract

Marketing

• Support and manage integrated marketing strategies, tactics, and campaigns to promote full-funnel consumer‑facing lottery products across all channels, including digital, social, CRM, experiential, promotions, PR, and owned platforms.
• Lead end‑to‑end campaign delivery from planning and concept development through execution, optimization, and post‑campaign analysis and budget management, ensuring alignment to product and business objectives.
• Partner with Analytics to generate insights, improve campaign performance, monitor KPIs, and recommend pivots based on market trends and results.
• Support the Product Lead in developing annual revenue targets, identifying key initiatives and making data‑driven recommendations to maximize acquisition and retention and deliver against corporate sales targets.
• Lead creative development in collaboration with internal teams and external agencies, ensuring brand consistency and strong creative execution across all assets.
• Own assigned product development initiatives from ideation to launch, including game branding, look and feel, prize structures, timelines, testing, and market implementation.
• Identify, evaluate, and recommend new marketing, product, and channel opportunities, working closely with Research to assess concepts, brand enhancements, and line extensions using insights and industry learnings.
• Collaborate cross‑functionally with Lottery and Digital teams, Marketing Communications, Legal, Compliance, Finance, Technology, and external vendors and agencies to ensure aligned, compliant, and effective campaign and product delivery.

OLG

Product Manager – Contract

Marketing Manager