Principal Sales Operations and Strategy Manager
Cloudflare
Tableau
Senior Manager, Influencer Marketing
ZoomInfo
full-time
Posted on:
Location Type: Office
Location: Waltham • Massachusetts • 🇺🇸 United States
Visit company websiteSalary
💰 $93,100 - $146,300 per year
Job Level
Senior
Tech Stack
Tableau
About the role
- Own strategy, execution, and measurement of ZoomInfo’s fast-scaling influencer program to build the GTM Intelligence category and drive awareness and pipeline.
- Lead an Influencer Marketing Coordinator and partner across social, content, PR, demand gen, customer marketing, events, field marketing, and other teams.
- Build and own influencer strategy prioritized to ICPs and high-impact channels (LinkedIn, YouTube, Substack, podcasts, newsletters, niche communities).
- Evolve and codify operating model including tiering criteria, outreach and vetting, briefing frameworks, pricing/comp, and test-and-learn roadmap.
- Launch always-on programs alongside campaign-specific activations tied to launches, product moments, and demand plays.
- Source, evaluate, recruit creators; negotiate scopes and compensation; manage agency/platform partners; build diverse roster and maintain relationships.
- Translate GTM narratives into creator briefs; ensure content aligns with brand and product strategy and channel nuances.
- Orchestrate cross-channel distribution and paid amplification; enable content repurposing across owned channels.
- Identify in-person events for live creative activations (creator houses, event coverage, brand awareness campaigns).
- Define KPIs (reach/SOV, engaged views, CTR, source traffic, MQLs, sourced/influenced pipeline, ROI) and implement rigorous tracking (UTMs, landing pages, campaign IDs).
- Build monthly/quarterly reporting with Marketing Analytics and Business Ops with attributable impact in Salesforce/Tableau.
- Own budget, forecast spend, and drive cost efficiencies (CPE, cost per qualified visit).
- Enforce FTC disclosure guidelines and platform policies; partner with legal and procurement on templates, NDAs, and approval workflows.
- Manage, coach, and develop the Influencer Marketing Coordinator with clear goals and growth plans.
- Use AI to speed sourcing, generate first-draft briefs, automate reporting hygiene, and produce repeatable post-campaign debriefs.
Requirements
- 6–8+ years in influencer/creator marketing or social marketing; B2B strongly preferred.
- 2+ years people management with a track record of coaching and scaling early-career talent.
- Proven ability to build or scale an influencer program tied to business outcomes (pipeline, revenue, brand lift).
- Strong negotiation skills and experience structuring multi-tier deals (creators, paid placements, performance) and managing agencies/platforms.
- Creative judgment and brief-writing chops; ability to guide creators to content audiences want and buyers trust.
- Analytical mindset with fluency in attribution and experiment design; disciplined with UTMs and funnel instrumentation.
- Deep familiarity with platforms including LinkedIn, YouTube, Substack, podcasts, and newsletters.
- Working knowledge of influencer platforms, social analytics, BI/reporting tools, and project management tools.
- Excellent written and verbal communication skills.
- Ability to work cross-functionally and build strong relationships with internal and external stakeholders.
- Passion for influencers, creators, social media and the future of B2B marketing.
- Curious mindset with a willingness to roll up your sleeves and figure things out fast.
Benefits
- In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being.
- Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.
- Learn more about ZoomInfo benefits via company careers page.
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
influencer marketingsocial marketingnegotiationanalyticsattributionexperiment designbrief writingcampaign trackingbudget managementKPI definition
Soft skills
people managementcoachingcreative judgmentcommunicationrelationship buildingcross-functional collaborationcuriosityproblem-solvingstrategic thinkingleadership
