Zonda

SEO Marketing

• Develop and lead the overall organic search strategy to grow rankings, traffic, and conversions across marketplace, listings, and lead generation properties
• Identify growth opportunities through competitive analysis, content gap analysis, and SERP landscape evaluation
• Lead technical SEO initiatives including site architecture, crawl optimization, indexation management, internal linking, and Core Web Vitals
• Implement and maintain structured data across the site, including schema for listings, products, reviews, and other rich result opportunities
• Partner closely with product and engineering teams to ensure SEO requirements are incorporated into development roadmaps and platform decisions
• Evaluate site performance through crawling, log analysis, and technical audits to identify opportunities for improvement
• Own the strategy and implementation of structured data to improve visibility in rich results and emerging search interfaces
• Implement and optimize schemas such as Product, Offer, Review, Organization, FAQ, and other relevant structured data types
• Ensure accuracy and consistency of product and listing data across the site to support search engines' understanding of inventory and offerings
• Monitor structured data performance and rich result eligibility through Google Search Console and other tools
• Develop and manage the organization's strategy for visibility within generative and AI-driven search platforms such as ChatGPT, Perplexity, and Google AI Overviews
• Collaborate with content, brand, and paid media teams to strengthen the signals that influence AI visibility, including brand authority, entity relationships, structured data, and comprehensive content coverage
• Monitor brand and product presence within AI-generated search responses and establish measurement frameworks to track visibility and share of voice
• Translate emerging developments in AI-powered search into actionable strategies for the SEO team and broader marketing organization
• Define and manage KPIs for organic search performance, including traffic, rankings, conversions, and revenue impact
• Build dashboards and reporting frameworks that communicate results clearly to senior stakeholders
• Use platforms such as SEMrush, Adobe Analytics, Google Search Console, and Screaming Frog to identify insights and guide optimization efforts
• Monitor search algorithm changes and evaluate their potential impact on performance

SEO Manager

Human Resources

• Help launch and support HR systems (performance reviews, learning platforms, HR tools)
• Audit HR data and build workflows, SOPs, and policies to make processes smoother and smarter
• Support performance review cycles, career pathing, and learning & development programs
• Be the go-to HR contact in the Austin office and help create a great employee experience
• Plan engagement activities and events (team events, celebrations, office initiatives, virtual events)
• Assist with onboarding, offboarding, HR compliance, and employee questions
• Maintain HR trackers, dashboards, and reports
• Support compensation benchmarking and workforce analytics projects
• Partner with leaders and employees across departments on HR initiatives and special projects
• Help out across the business when opportunities pop up

SEO Manager

HR Coordinator