Ziff Davis

Associate VP/VP, Market Strategy

Ziff Davis

full-time

Posted on:

Location Type: Remote

Location: Remote • New York • 🇺🇸 United States

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Job Level

JuniorMid-Level

About the role

  • Lead and manage the Market Strategy team across Account & Sales Strategy, Data Strategy, B2B Communications, BDR processes, and supporting functions
  • Support revenue growth by identifying market gaps and opportunities through client and field insights; collaborate with Market Impact leaders to build and execute growth plans
  • Part of the Sales & Market Impact Leadership Team working closely with the VPs of Sales, Client Success, MLR and Design to align team priorities with company objectives
  • Serve as primary liaison to executive leadership, delivering actionable reporting, insights, and recommendations
  • Co-own and refine the sales process, ensuring efficiency, KPI-driven decision making, and alignment across teams
  • Oversee Market Landscape reporting to surface client, competitive, and campaign insights that guide growth initiatives and new vertical strategies
  • Champion sales enablement by coordinating training and partnering with SMEs to close knowledge gaps
  • Provide strategic field support in high-stakes presentations and proposals, developing tailored materials that highlight client needs and value proposition
  • Direct the strategy and creation of client-facing materials—including pre- and post-sales collateral, product toolkits, and positioning resources—across revenue verticals
  • Drive inbound and outbound lead generation strategy, including CRM processes, trade site updates, allocation to sales/BDRs, and revenue attribution reporting
  • Oversee B2B communications and trade event strategy to strengthen visibility and relevance across verticals
  • Partner with Data and Product teams to reinforce leadership in measurement, ROI, and category storytelling
  • Build compelling narratives through sales materials, case studies, and success stories that highlight market value
  • Champion post-sales data integration to ensure client value is carried throughout the sales cycle

Requirements

  • 8–15 years in healthcare digital promotion, pharmaceutical marketing, or related fields with a focus on the healthcare professional (HCP) audience
  • Strong understanding of pharmaceutical brand strategies, success metrics, and how to translate them into effective campaigns tailored to HCP specialties and care settings
  • Familiarity with digital content, marketing platforms, and delivery systems, including their business models and applications
  • Proven ability to synthesize complex data into actionable insights, developing both strategic and tactical plans that align with sales objectives
  • Ability to balance client goals with business priorities, overcoming obstacles to deliver measurable results
  • Passion for understanding audience behavior and market trends, with the ability to craft compelling strategic narratives
  • Demonstrated success managing cross-functional teams and leading complex business initiatives; experience in B2B marketing, communications, and vertical expansion strategies preferred
  • Exceptional verbal and written communication skills with advanced proficiency in PowerPoint and Excel/Google Sheets
  • Entrepreneurial, self-motivated, and collaborative with a positive attitude, high energy, and sense of humor
Benefits
  • comprehensive medical, dental and vision coverage
  • life and disability benefits
  • Flexible Spending Accounts (FSAs)
  • a 401(k) with company match
  • Employee Stock Purchase Plan
  • Flexible Time Off
  • Volunteer Time Off
  • paid holidays
  • family building and caregiving support
  • generous Family Care and Parental leave
  • Fitness Reimbursement
  • access to wellness programs
  • Employee Resource Groups
  • company-sponsored events
  • regular opportunities for professional growth through educational support, mentorship programs and career development resources
  • employee engagement programs and recognition awards

ATS Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
market strategysales strategydata strategyB2B communicationsKPI-driven decision makinglead generation strategydigital promotionpharmaceutical marketingcampaign developmentdata integration
Soft skills
leadershipcollaborationstrategic thinkingcommunicationproblem-solvingnarrative craftingclient managementteam managementadaptabilityentrepreneurial mindset
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