Lead and manage the Market Strategy team across Account & Sales Strategy, Data Strategy, B2B Communications, BDR processes, and supporting functions
Support revenue growth by identifying market gaps and opportunities through client and field insights; collaborate with Market Impact leaders to build and execute growth plans
Part of the Sales & Market Impact Leadership Team working closely with the VPs of Sales, Client Success, MLR and Design to align team priorities with company objectives
Serve as primary liaison to executive leadership, delivering actionable reporting, insights, and recommendations
Co-own and refine the sales process, ensuring efficiency, KPI-driven decision making, and alignment across teams
Oversee Market Landscape reporting to surface client, competitive, and campaign insights that guide growth initiatives and new vertical strategies
Champion sales enablement by coordinating training and partnering with SMEs to close knowledge gaps
Provide strategic field support in high-stakes presentations and proposals, developing tailored materials that highlight client needs and value proposition
Direct the strategy and creation of client-facing materials—including pre- and post-sales collateral, product toolkits, and positioning resources—across revenue verticals
Drive inbound and outbound lead generation strategy, including CRM processes, trade site updates, allocation to sales/BDRs, and revenue attribution reporting
Oversee B2B communications and trade event strategy to strengthen visibility and relevance across verticals
Partner with Data and Product teams to reinforce leadership in measurement, ROI, and category storytelling
Build compelling narratives through sales materials, case studies, and success stories that highlight market value
Champion post-sales data integration to ensure client value is carried throughout the sales cycle
Requirements
8–15 years in healthcare digital promotion, pharmaceutical marketing, or related fields with a focus on the healthcare professional (HCP) audience
Strong understanding of pharmaceutical brand strategies, success metrics, and how to translate them into effective campaigns tailored to HCP specialties and care settings
Familiarity with digital content, marketing platforms, and delivery systems, including their business models and applications
Proven ability to synthesize complex data into actionable insights, developing both strategic and tactical plans that align with sales objectives
Ability to balance client goals with business priorities, overcoming obstacles to deliver measurable results
Passion for understanding audience behavior and market trends, with the ability to craft compelling strategic narratives
Demonstrated success managing cross-functional teams and leading complex business initiatives; experience in B2B marketing, communications, and vertical expansion strategies preferred
Exceptional verbal and written communication skills with advanced proficiency in PowerPoint and Excel/Google Sheets
Entrepreneurial, self-motivated, and collaborative with a positive attitude, high energy, and sense of humor
Benefits
comprehensive medical, dental and vision coverage
life and disability benefits
Flexible Spending Accounts (FSAs)
a 401(k) with company match
Employee Stock Purchase Plan
Flexible Time Off
Volunteer Time Off
paid holidays
family building and caregiving support
generous Family Care and Parental leave
Fitness Reimbursement
access to wellness programs
Employee Resource Groups
company-sponsored events
regular opportunities for professional growth through educational support, mentorship programs and career development resources
employee engagement programs and recognition awards
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.