Assist in the development of strategic paid media plans across digital, social, programmatic, video, and emerging platforms
Collaborate with strategy, creative, and analytics teams to ensure cohesive planning and cross-channel execution
Partner with internal specialists and external partners to evaluate platforms, formats, and audience strategies aligned with client goals
Own the day-to-day management of paid campaigns, including trafficking, QA, and in-platform execution (Meta, Google, YouTube, TikTok, X, Pinterest, LinkedIn)
Monitor budget pacing, performance metrics, and optimization levers to drive continuous improvement
Coordinate with external vendors and partners to gather specs, timelines, and creative deliverables
Analyze and report on media performance across KPIs, providing insights and optimization recommendations
Partner with analytics and measurement teams to interpret data trends and correlate media spend to business outcomes
Present findings in client reports, dashboards, and campaign wrap-ups
Develop strong client relationships and establish trust as a reliable paid media expert
Present media strategies, optimizations, and reporting to internal and external stakeholders
Participate in client meetings, QBRs, and status calls, contributing to proactive communications and thoughtful POVs
Requirements
1-3 years of digital media experience, preferably in an agency or in-house media role
Strong understanding of media strategy and planning and investment principles, especially in digital channels
Experience with key platforms/channels such as Meta, TikTok, Google Ads, Programmatic Native/Display, Video and traditional and emerging platforms
Working knowledge of measurement tools (e.g., Google Analytics, Datorama, Excel/Sheets pivoting and formulas)
Ability to interpret data and translate it into actionable insights
Detail-oriented with strong project management, time management, and prioritization skills
Excellent communication and presentation skills; able to simplify complex media concepts
Curiosity and the desire to learn more about tools, platforms, and planning principles
Bachelor\'s degree in Marketing, Advertising, Communications, or related field
Preferred: Experience supporting healthcare, technology, or CPG brands
Preferred: Familiarity with cross-channel media planning and tagging tools (e.g., Mediaocean, Prisma, CM360)
Benefits
We offer a variety of medical, dental and vision insurance with prescription plans
Short and long-term disability
Be Kind to Your Mind program with paid subscription to Headspace
Access to mental health providers and employee assistance program
Employee resource groups for community and support
Generous vacation, paid holidays and self-care time
401(k) plan
Pretax flexible spending accounts
Tuition assistance
Life insurance
Free access to a certified financial coach
ZenoFit program provides a monthly allowance for personal health and joy
Programs that promote flexibility, diversity, and work/life balance
These and other benefits are available to non-temporary employees in the US
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital media experiencemedia strategymedia planningGoogle Adsprogrammatic advertisingvideo advertisingdata analysisbudget managementperformance metricsoptimization