Zeno Group

Senior Account Executive, Brand

Zeno Group

full-time

Posted on:

Origin:  • 🇺🇸 United States • Illinois

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Salary

💰 $67,000 - $78,000 per year

Job Level

Senior

About the role

  • Collaborate within the team and provide counsel and recommendations to clients
  • Drive results using traditional and emerging public relations tactics
  • Develop comprehensive understanding of accounts (business, products, markets, influencers) and convey knowledge to team and media
  • Mentor and coach junior team members; supervise and delegate tasks
  • Build strong relationships with client and vendor contacts and proactively manage correspondence
  • Prepare client status and activity reports, attend meetings, compile media and competitor coverage
  • Coordinate press tour pitching, scheduling and logistics
  • Identify and develop earned media strategies and stories within integrated brand campaigns
  • Research, write, edit, and proofread materials (media lists, coverage trackers, key messages, media strategies, press releases, scripts, pitches, fact sheets)
  • Assist with research and analysis of media coverage and online conversations
  • Monitor social trends and cultural happenings to identify opportunities for clients
  • Proactively develop fresh story angles and think creatively about earned media tactics
  • Manage multiple projects simultaneously, completing them on time and on budget
  • Practice effective project management and understand the 'big picture' of client programs

Requirements

  • 3-5 years of PR experience
  • Excellent writing and verbal communication skills
  • Understanding of traditional and non-traditional PR tactics and the converged media landscape
  • Ability to think strategically, creatively and holistically about client programs
  • Collaborative, results driven with ability to manage multiple priorities and meet deadlines
  • Courage to be fearless in presenting a point of view in brainstorms
  • Bachelor’s degree
  • Earned media placements by crafting newsworthy pitches, releases, contributed articles
  • Strong organizational skills
  • Resourceful and tenacious when delivering results
  • Strong relationship-building skills
  • Previous agency experience (preferred)