Associate GIS Developer
Prologis
JavaScriptPythonSQLTableau
Senior Marketing Operations Lead
Zendesk
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $146,000 - $220,000 per year
Job Level
Senior
Tech Stack
JavaScriptPythonSQLTableau
About the role
- Lead end-to-end web and digital analytics implementation, including requirements gathering, solution design, tracking setup, and ongoing reporting/analysis.
- Develop and maintain comprehensive tracking strategies and scalable tagging frameworks across web properties, support marketing and product analytics needs.
- Manage complex platform migrations, ensuring smooth transitions and minimal data loss or disruption.
- Design and implement both client-side and server-side tracking solutions, balancing data accuracy, privacy compliance, and technical performance.
- Integrate OneTrust and other consent management systems into analytics to ensure compliance with data privacy regulations.
- Rigorously QA and debug tagging and analytics implementations during launches and ongoing maintenance.
- Drive integration of digital analytics data with other platforms such as Marketo, Salesforce, CDPs, and data warehouses.
- Document tagging schemas, technical configurations, and establish best practices to maintain consistency and knowledge sharing across teams.
- Partner with cross-functional teams on analytics initiatives and technology strategy, coordinating projects via Jira, Confluence, and other collaboration tools.
- Support A/B testing infrastructure by creating measurement plans, managing instrumentation, and analyzing test results to inform optimization.
Requirements
- 7+ years of experience in digital and web analytics focusing on implementation, tagging, and platform migrations in B2B SaaS or self-service digital settings.
- Expert-level proficiency with digital analytics tools like GA4, Amplitude, Adobe CJA, with hands-on experience in advanced event tracking, funnel analysis, segmentation, and migrations.
- Strong skills designing and managing scalable tagging frameworks using GTM, Adobe Launch, or similar tag management platforms.
- Practical experience with both client-side and server-side analytics setups.
- Proven ability to integrate consent management platforms like OneTrust to ensure privacy compliance in tracking.
- Extensive QA and debugging experience of complex analytics implementation.
- Skilled at supporting integrations of analytics data with CRMs, MAPs, Customer Data Platforms, and data warehouses.
- Strong documentation skills, able to create and maintain tagging documentation, technical configs, and process guidelines.
- Solid collaborator, working effectively with engineering, marketing operations, product, and analytics teams in fast-paced environments.
- Basic knowledge of HTML, CSS, and JavaScript.
- Foundational SQL skills and familiarity with BI tools (Tableau, Looker) are a plus but secondary to implementation expertise.
- Certifications preferred: Adobe Certified Expert – Adobe Analytics Developer, Adobe Analytics Certified Professional, Google Analytics Individual Qualification (GAIQ).
- Experience with Adobe WebSDK, Adobe Experience Platform, Adobe Customer Journey Analytics, Omniture.
- Familiarity with data science tools and languages such as Python, R.
- Knowledge of digital marketing channels and channel-based analytics.
- Experience with Google Analytics APIs, Adobe Analytics APIs and automation.
