Zappi

Strategy

• Serve as an industry expert
• Bring deep expertise in advertising strategy, creative effectiveness, campaign development, ad testing, and consumer research methodologies.
• Act as a senior subject matter expert on creative testing, campaign diagnostics, norms, benchmarks, competitive dynamics, and market trends.
• Understand how large enterprise organizations operate, including process, politics, agency dynamics, decision-making, budget pressures, stakeholder complexity, and media and creative timelines.
• Stay ahead of emerging trends in advertising effectiveness, AI-generated creative, synthetic respondents, creative volume, digital and social testing, predictive models, and connected learning systems.
• Function as a trusted internal advisor across the organization.
• Help drive cross-functional GTM readiness
• Work closely with Sales, Customer, Product, Product Marketing, Marketing, and Research Science teams on strategic narratives and customer engagements.
• Help Product Marketing build messaging, frameworks, demos, POVs, enablement, competitive guidance, and customer-facing materials when expertise-level knowledge is needed.
• Support enterprise opportunities as a strategic expert and advisor, speaking directly to customers and prospects when senior advertising expertise is needed.
• Clarify where Zappi’s advertising solutions fit across the creative development lifecycle, from early creative exploration to validation, optimization, and connected learning.
• Own the competitive intelligence program for advertising research and creative effectiveness, translating market, competitor, customer, and industry shifts into internal guidance and external-facing content.
• Build external credibility
• Develop a visible external voice in the advertising effectiveness and creative development space.
• Create thought leadership on the future of advertising research, better creative decision-making at scale, AI in creative development, synthetic methods in ad testing, and connected creative learning.
• Speak at conferences, webinars, customer events, and industry forums.
• Engage with analysts, strategic customers, and industry communities.
• Co-create customer education materials and programs with Customer Marketing.
• Influence product and strategy
• Translate customer realities, workflow needs, agency dynamics, and competitive gaps into actionable product and GTM recommendations.
• Partner closely with Product, Research Science, and Commercialization teams.
• Align with Product Marketing, Product, and Commercialization to pressure test emerging AI, synthetic, predictive, diagnostic, and connected-learning capabilities from both methodological and commercial perspectives.
• Serve as a second voice outside of Product to help ensure product direction aligns with real-world customer workflows, buyer expectations, and unmet needs.

Senior Director, Industry Strategy – Advertising

• Bring deep expertise in CPG or QSR innovation ecosystems.
• Act as a senior subject matter expert on concept testing, innovation development, optimization, pricing, pack testing, validation, and commercialization workflows.
• Understand how large enterprise innovation organizations operate, including process, politics, decision-making, and organizational pressures.
• Stay ahead of emerging trends in AI, synthetic respondents, agile innovation, and connected learning systems.
• Function as a trusted internal advisor across the organization.
• Work closely with Sales, Customer, Product, Product Marketing, Marketing, and Research Science teams on strategic narratives and customer engagements.
• Help Product Marketing build messaging, frameworks, demos, POVs, enablement, competitive guidance, and customer-facing materials when expertise-level knowledge is needed.
• Support enterprise opportunities as a strategic expert and advisor, speaking directly to customers and prospects when senior innovation expertise is needed.
• Improve how Zappi articulates innovation systems versus point solutions.
• Own the competitive intelligence program for product innovation, translating market, competitor, customer, and industry shifts into internal guidance and external-facing content.
• Develop a visible external voice in the innovation and insights space.
• Create thought leadership on AI and synthetic research, modern innovation systems, iterative concept development, connected learning, and balancing speed, rigor, and risk.
• Speak at conferences, webinars, customer events, and industry forums.
• Engage with analysts, strategic customers, and industry communities.
• Co-create customer education materials and programs with Customer Marketing.
• Translate customer realities into actionable product and GTM recommendations.
• Partner closely with Product, Research Science, and Commercialization teams.
• Align with Product Marketing, Product, and the VP of New Product Commercialization to pressure test emerging AI and synthetic offerings from both methodological and commercial perspectives.
• Serve as a second voice outside of Product to help ensure product direction aligns with real-world customer workflows and unmet needs.

Senior Director, Industry Strategy – Innovation

Business Development Rep

• Generate new business opportunities by proactively prospecting target accounts and leveraging your tech stack for effective event-based, trigger-based, and category-specific outreach. Aim for 100+ outreach actions per day across phone, LinkedIn, and email to consistently meet performance targets.
• Nurture inbound leads by engaging with prospects in a timely and strategic manner, ensuring a seamless transition from interest to meeting. Utilize your tech stack to prioritize and follow up efficiently, maximizing conversion rates.
• Develop and execute innovative outreach campaigns that align with Zappi's narrative, incorporating educational, valuable content/offers, and targeting the most relevant personas such as CMOs, VPs of Insights, and other key decision-makers within Fortune 500 accounts.
• Qualify and engage leads based on defined criteria, scheduling meetings for follow-up discovery with the sales team to further assess potential partnerships and customer needs.
• Use outbound selling best practices to uncover customer pain points, articulate the value of Zappi's solutions, and position our platform as a disruptive force in the space.
• Leverage account intelligence tools (e.g., 6Sense, Vendelux, UserGems, Sales Navigator) to prioritize high-intent accounts and design tailored engagement strategies to maximize pipeline generation and lead conversion.
• Collaborate closely with cross-functional teams, including sales and marketing, to align outreach efforts, share insights from your campaigns, and optimize outreach strategies. Regularly participate in strategy discussions to refine messaging and target accounts.
• Achieve or exceed performance metrics, including monthly/quarterly targets and KPIs related to lead generation, outreach volume, and meeting conversion rates.
• Stay current on industry trends, competitor activities, and Zappi’s evolving product offerings, using this knowledge to refine outreach strategies and stay ahead of the competition.
• Focus on hyper-personalized outreach using a variety of channels, from email to phone calls, ensuring all interactions are tailored to the unique needs of each prospect

Business Development Representative

Account Manager

• Drive Embedded Revenue Growth
• Develop strategic partnerships that integrate Zappi’s capabilities into partner and customer workflows, creating scalable recurring revenue opportunities that do not depend on direct sales headcount.
• Expand Commercial Partnerships
• Identify and secure partnerships with platforms, technology providers, agencies, consultancies, and media and data ecosystems that accelerate growth and open new distribution channels.
• Build Repeatable Partnership Motions
• Create the frameworks, commercial models, and go-to-market processes that turn individual deals into a scalable, repeatable channel — so the channel can grow without growing headcount proportionally.
• Develop Data and Insight Partnerships
• Identify strategic data and insight partnerships that increase the value, reach, and commercial application of Zappi’s data assets.
• Establish Zappi’s Ecosystem Presence
• Make Zappi a recognised embedded insights partner within the broader marketing, innovation, media, and consumer intelligence ecosystems.

Senior Director, Industry Strategy – Advertising

Senior Director, Industry Strategy – Innovation

Business Development Representative

VP, Channel & Partnerships