Zappi

Content Marketing Manager

• Develop and execute marketing campaigns based on insights derived from research, customer data, and market trends.
• Conduct extensive research studies using the Zappi platform to support product marketing strategies & sales initiatives.
• Develop and manage a mix of ongoing and reactive research programs to provide timely insights.
• Become a subject matter expert in the Zappi platform, guiding the marketing team on best practices for data utilization.
• Analyze consumer data, industry trends, customer behavior, and competitor activities to identify opportunities to create content marketing campaigns.
• Create clear and concise reports on research findings to inform marketing strategies and campaigns.
• Identify new opportunities to leverage Zappi data in various marketing channels, including topical conversations and thought leadership.
• Conduct meta-analysis across customer data to uncover broader market trends and insights.
• Integrate publicly available data to enrich insights and provide a comprehensive view of market dynamics.
• Contribute to thought leadership by sharing insights through webinars, presentations, and customer narratives.

Content & Insights Marketing Specialist