Senior Director, Industry Strategy – Advertising

Zappi

Senior Director responsible for advertising effectiveness and creative development at Zappi, a leading martech company. Engage with brands, enhance their advertising strategies, and contribute to commercial success.

Posted 7/23/2026full-timeRemote • New York • 🇺🇸 United StatesSenior💰 $190,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates deep expertise in advertising strategy, creative effectiveness, and campaign development, with a strong ability to translate complex methodologies into actionable insights and narratives. Proven experience in engaging with enterprise brands and senior stakeholders to drive strategic initiatives and thought leadership in advertising effectiveness.

Highest-signal resume keywords

Advertising StrategyCreative EffectivenessCampaign DevelopmentConsumer InsightsAdvertising Research Methodologies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ad TestingCampaign StrategyKPI InterpretationBenchmarkingCreative DiagnosticsMarket ResearchPredictive ModelsDigital TestingSynthetic MethodsConnected Learning

Soft Skills

Exceptional CommunicationPresentation SkillsStorytellingConsultative GrowthCross-Functional Collaboration

Industry Keywords

Enterprise BrandsStakeholder EngagementCreative Risk ManagementThought LeadershipGTM Readiness

About the role

Key responsibilities & impact

Serve as an industry expert
Bring deep expertise in advertising strategy, creative effectiveness, campaign development, ad testing, and consumer research methodologies.
Act as a senior subject matter expert on creative testing, campaign diagnostics, norms, benchmarks, competitive dynamics, and market trends.
Understand how large enterprise organizations operate, including process, politics, agency dynamics, decision-making, budget pressures, stakeholder complexity, and media and creative timelines.
Stay ahead of emerging trends in advertising effectiveness, AI-generated creative, synthetic respondents, creative volume, digital and social testing, predictive models, and connected learning systems.
Function as a trusted internal advisor across the organization.
Help drive cross-functional GTM readiness
Work closely with Sales, Customer, Product, Product Marketing, Marketing, and Research Science teams on strategic narratives and customer engagements.
Help Product Marketing build messaging, frameworks, demos, POVs, enablement, competitive guidance, and customer-facing materials when expertise-level knowledge is needed.
Support enterprise opportunities as a strategic expert and advisor, speaking directly to customers and prospects when senior advertising expertise is needed.
Clarify where Zappi’s advertising solutions fit across the creative development lifecycle, from early creative exploration to validation, optimization, and connected learning.
Own the competitive intelligence program for advertising research and creative effectiveness, translating market, competitor, customer, and industry shifts into internal guidance and external-facing content.
Build external credibility
Develop a visible external voice in the advertising effectiveness and creative development space.
Create thought leadership on the future of advertising research, better creative decision-making at scale, AI in creative development, synthetic methods in ad testing, and connected creative learning.
Speak at conferences, webinars, customer events, and industry forums.
Engage with analysts, strategic customers, and industry communities.
Co-create customer education materials and programs with Customer Marketing.
Influence product and strategy
Translate customer realities, workflow needs, agency dynamics, and competitive gaps into actionable product and GTM recommendations.
Partner closely with Product, Research Science, and Commercialization teams.
Align with Product Marketing, Product, and Commercialization to pressure test emerging AI, synthetic, predictive, diagnostic, and connected-learning capabilities from both methodological and commercial perspectives.
Serve as a second voice outside of Product to help ensure product direction aligns with real-world customer workflows, buyer expectations, and unmet needs.

Requirements

What you’ll need

10+ years of experience in creative development, ad testing, campaign strategy, consumer insights, advertising effectiveness, or market research.
Deep expertise in advertising research methodologies, including pre-market ad testing, creative diagnostics, campaign learning, norms, benchmarking, and KPI interpretation.
Experience working with enterprise brands and senior stakeholders across Insights, Marketing, Brand, Media, Creative, Commercial, or Strategy teams.
Strong understanding of how enterprise teams make advertising decisions, manage creative risk, and connect consumer insight to campaign performance.
Ability to translate complex advertising methodologies into clear commercial narratives, sales guidance, executive-level storytelling, and customer-facing POVs.
Experience supporting strategic sales, enterprise customer conversations, thought leadership, or consultative growth motions.
Exceptional communication, presentation, and storytelling skills, with comfort representing a company externally as a senior industry expert.

Benefits

Comp & perks

Three company-paid mental health days of rest per year (these are pre-scheduled, so the entire company can take the same days off regularly to reset)
Generous PTO policy - Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval.
Private medical healthcare cover
Group risk, life & disability contributions
Flexible working arrangements, including remote (unless otherwise specified)
Thoughtfully designed offices to support both individual work and collaboration without interrupting others
Wellbeing benefits such as free yoga and access to trained therapists / counsellors
Enhanced parental leave policies
Free lunch in the office Tuesday-Thursday
Tax efficient pension contributions via salary sacrifice scheme
Salary sacrifice cycle to work scheme
Salary sacrifice nursery scheme
Tailored personal development through training allowances, coaching, mentorship and career frameworks