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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates deep expertise in CPG or QSR innovation ecosystems, with a strong focus on innovation development, consumer research methodologies, and strategic sales support. Capable of translating complex methodologies into clear commercial narratives and engaging effectively with senior stakeholders.
Highest-signal resume keywords
CPG Innovation ExpertiseQSR Innovation ExpertiseConsumer Research MethodologiesStrategic Sales SupportExceptional Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Innovation DevelopmentConcept TestingValidationOptimizationCommercialization WorkflowsResearch StrategyProduct DevelopmentEnterprise InnovationMarket AnalysisCompetitive Intelligence
Soft Skills
Exceptional CommunicationPresentation SkillsStorytellingConsultative GrowthCustomer Engagement
Industry Keywords
Consumer InsightsInnovation ConsultingStrategic AdvisoryProduct MarketingAgile InnovationThought LeadershipConnected Learning SystemsEmerging TrendsCustomer-Facing MaterialsIndustry Forums
About the role
Key responsibilities & impact- Bring deep expertise in CPG or QSR innovation ecosystems.
- Act as a senior subject matter expert on concept testing, innovation development, optimization, pricing, pack testing, validation, and commercialization workflows.
- Understand how large enterprise innovation organizations operate, including process, politics, decision-making, and organizational pressures.
- Stay ahead of emerging trends in AI, synthetic respondents, agile innovation, and connected learning systems.
- Function as a trusted internal advisor across the organization.
- Work closely with Sales, Customer, Product, Product Marketing, Marketing, and Research Science teams on strategic narratives and customer engagements.
- Help Product Marketing build messaging, frameworks, demos, POVs, enablement, competitive guidance, and customer-facing materials when expertise-level knowledge is needed.
- Support enterprise opportunities as a strategic expert and advisor, speaking directly to customers and prospects when senior innovation expertise is needed.
- Improve how Zappi articulates innovation systems versus point solutions.
- Own the competitive intelligence program for product innovation, translating market, competitor, customer, and industry shifts into internal guidance and external-facing content.
- Develop a visible external voice in the innovation and insights space.
- Create thought leadership on AI and synthetic research, modern innovation systems, iterative concept development, connected learning, and balancing speed, rigor, and risk.
- Speak at conferences, webinars, customer events, and industry forums.
- Engage with analysts, strategic customers, and industry communities.
- Co-create customer education materials and programs with Customer Marketing.
- Translate customer realities into actionable product and GTM recommendations.
- Partner closely with Product, Research Science, and Commercialization teams.
- Align with Product Marketing, Product, and the VP of New Product Commercialization to pressure test emerging AI and synthetic offerings from both methodological and commercial perspectives.
- Serve as a second voice outside of Product to help ensure product direction aligns with real-world customer workflows and unmet needs.
Requirements
What you’ll need- 10+ years of experience in CPG or QSR innovation, consumer insights, innovation consulting, research strategy, product development, or commercialization.
- Deep expertise in innovation development and consumer research methodologies, including concept testing, validation, optimization, and commercialization workflows.
- Experience working with enterprise innovation organizations and senior stakeholders across Insights, Innovation, R&D, Marketing, Brand, Commercial, or Strategy teams.
- Strong understanding of how CPG or QSR teams make innovation decisions, manage risk, and bring new products to market.
- Ability to translate complex innovation methodologies into clear commercial narratives, sales guidance, executive-level storytelling, and customer-facing POVs.
- Experience supporting strategic sales, enterprise customer conversations, thought leadership, or consultative growth motions.
- Exceptional communication, presentation, and storytelling skills, with comfort representing a company externally as a senior industry expert.
- **You may come from:**
- Consumer insights leadership
- CPG or QSR client-side innovation teams
- Innovation consulting or strategic advisory roles
- Research strategy, product development, commercialization, or senior roles within research, insights, or innovation technology providers
Benefits
Comp & perks- Three company-paid mental health days of rest per year (these are pre-scheduled, so the entire company can take the same days off regularly to reset)
- Generous PTO policy - Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval.
- Private medical healthcare cover
- Group risk, life & disability contributions
- Flexible working arrangements, including remote (unless otherwise specified)
- Thoughtfully designed offices to support both individual work and collaboration without interrupting others
- Wellbeing benefits such as free yoga and access to trained therapists / counsellors
- Enhanced parental leave policies
- Free lunch in the office Tuesday-Thursday
- Tax efficient pension contributions via salary sacrifice scheme
- Salary sacrifice cycle to work scheme
- Salary sacrifice nursery scheme
- Tailored personal development through training allowances, coaching, mentorship and career frameworks