Youth Enrichment Brands

Marketing

• Provide hands-on local marketing support and consultation to Area Developers, helping them drive registrations and business growth.
• Advise franchisees on grassroots marketing strategies, local partnerships, community activation, marketing technology troubleshooting, local marketing budget allocation, and best practices.
• Support local paid media adoption and help franchisees understand marketing performance.
• Lead and facilitate Phase I Marketing Training for new franchise owners and key stakeholders.
• Develop and maintain marketing playbooks, training materials, process documentation, and best practice resources.
• Partner closely with Franchise Business Coaches to reinforce local marketing execution and ensure alignment with national strategy.
• Serve as the subject matter expert for HubSpot, overseeing CRM best practices, audience segmentation, database management, workflows, and campaign optimization.
• Develop, execute, and optimize email marketing campaigns, including automated workflows, nurture sequences, retention, and win-back campaigns, and one-time promotional communications.
• Monitor campaign performance and deliver actionable recommendations to improve engagement, conversion, and retention.
• Manage reporting and analytics related to National CRM performance, franchise-level HubSpot adoption, campaign engagement and conversion metrics, and data integrity.

Franchise Marketing Manager

Full-stack Engineer

• Design, develop, and maintain robust web applications using C#.NET, VB.NET, ASP.NET, and modern front-end frameworks like Next.js, React, and TypeScript.
• Build and support APIs and backend services that are secure, scalable, and maintainable.
• Design and manage relational databases in Microsoft SQL Server, including stored procedures, indexing, and performance optimization.
• Work within Microsoft Azure to deploy, monitor, and maintain application infrastructure.
• Manage GitFlow branching strategy, CI/CD pipelines, and deployments using Azure DevOps.
• Lead Agile ceremonies, contribute to sprint planning and retrospectives, and help ensure successful and predictable delivery cycles.
• Conduct peer code reviews, uphold coding standards, and collaborate closely with cross-functional teams.
• Work effectively within a distributed team environment, including daily collaboration with engineers in Latin America.

Senior Full Stack Developer

Manager

• Maintain and continuously improve the team's mapping software, ensuring data accuracy across all markets and brands.
• Analyze potential new real estate sites using demographic, trade area, and competitive data to determine fit for YEB brands.
• Prepare and present site packages to the real estate committee for approval.
• Review franchisee lease documents to confirm that all required riders and provisions are properly included.
• Lead bi-weekly calls with franchisees to track real estate site selection progress, surface blockers, and drive timely execution.
• Facilitate weekly calls with Real Estate partners to overview pipeline and status.
• Keep site selection projects moving and execute lease agreements within standard historical timelines.
• Build and document repeatable processes so that pipeline items, approvals, and franchisee commitments do not fall through the cracks.
• Track action items, deadlines, and deliverables across the development team thorough Monday.com software.

Franchise Marketing Manager

Senior Full Stack Developer

Franchise Development Manager