Performance Marketing Lead
EliseAI
Senior Performance Marketing Specialist
Yoco
full-time
Posted on:
Origin: • 🇿🇦 South Africa
Visit company websiteJob Level
Senior
About the role
- Develop, execute, and optimise full-funnel performance strategies across Meta, TikTok, and other relevant platforms
- Translate business and growth objectives into clear, platform-specific strategies and tactics
- Manage budgets, bid strategies, placements, and audience segmentation to drive efficiency and volume
- Maintain platform hygiene and ensure campaign setup aligns with tracking and funnel goals
- Continuously test and optimise campaigns to improve CAC, ROAS, and lead quality
- Monitor performance using Meta Ads Manager, TikTok Ads, Google Analytics, Mixpanel, and Looker Studio
- Deliver actionable insights and performance reports that influence strategy
- Partner with the data team to enhance attribution accuracy and lifecycle analysis
- Brief design and content teams on creative needs and review assets for platform best practices
- Lead creative testing cycles to identify high-performing messaging, formats, and placements
- Stay ahead of algorithm changes, privacy updates, and new ad formats; lead structured tests and evaluate new channels
Requirements
- 5+ years of hands-on experience in paid social/performance/display marketing
- Deep experience running full-funnel campaigns across Meta (Facebook, Instagram) and TikTok
- Proven experience driving acquisition and improving ROI through structured testing and optimisation
- Bonus: experience managing Google Ads campaigns
- Bachelor’s degree in Marketing, Business, or a related field
- Meta Blueprint and TikTok Ads certifications advantageous
- Ongoing upskilling in growth, analytics, or digital experimentation is a plus
- Proficient in Meta Ads Manager and TikTok Ads Manager
- Experience with GA4, Mixpanel, Looker Studio, and multi-touch attribution
- Strong understanding of full-funnel marketing, audience segmentation, and performance metrics
- Clear, confident communicator able to translate complex performance data into simple, actionable insights
- Comfortable collaborating across marketing, data, content, and design teams
- Proactive, organised, and accountable; comfortable working independently with high ownership
- Analytical, experimental, and solutions-focused mindset
- Please send your application in English and omit unnecessary personal details in your CV
