Performance Marketing Lead
EliseAI
Senior Client Account Strategist, Digital
321 The Agency
full-time
Posted on:
Origin: • 🇺🇸 United States • Florida
Visit company websiteSalary
💰 $80,000 - $93,000 per year
Job Level
Senior
About the role
- Serve as the senior lead across several high-value digitally focused client accounts, acting as their trusted partner and business advisor
- Develop and guide comprehensive digital marketing strategies spanning paid media, CRM, content, and automation focused on business growth
- Lead high-level planning meetings, campaign reviews, and growth strategy sessions with clients and internal teams
- Translate complex business objectives into actionable digital strategies and communicate across creative, media, and development teams
- Actively apply AI-driven tools and techniques to optimize campaign performance, improve personalization, and streamline workflows
- Lead digital campaign planning and audience targeting strategies across Meta, Google, LinkedIn, and YouTube
- Own development and optimization of customer journey strategies from awareness to conversion to retention
- Define campaign KPIs, budget allocations, and messaging priorities based on client goals and market insights
- Oversee planning and execution of digitally led and lead gen-driven full-funnel marketing strategies across online and occasionally offline platforms
- Create and present strategic campaign briefs, recommendations, and comprehensive post-campaign performance analysis
- Mentor Client Strategists and Digital Account Strategists, providing strategic insight and guidance
- Partner with department leadership to improve internal digital tools, workflows, and collaboration
- Guide development of sophisticated CRM campaigns including email journeys, automations, and advanced list segmentation
- Analyze customer behavior and engagement data to provide optimization and retention recommendations
- Monitor, analyze, and collaborate to optimize campaign and account performance using analytics platforms
- Build and present comprehensive monthly performance reports with KPIs and strategic optimization tactics
- Lead onboarding for new accounts to ensure strategic alignment and operational clarity
- Collaborate with business development to identify growth opportunities and scope new digital initiatives
- Own revenue planning, budget tracking, and invoicing in coordination with account and project teams
Requirements
- 6+ years in digital marketing strategy, client strategy, account management, or marketing consulting—preferably in an agency environment
- Demonstrated success managing high-value client relationships and leading complex digital marketing campaigns
- Proven success managing and optimizing paid media campaigns (Google Ads, Meta, LinkedIn, YouTube, etc.) at scale
- Experience supervising or mentoring a team; skilled at coaching and guiding direct reports
- Advanced expertise in full-funnel digital marketing tactics including paid digital advertising, CRM, email strategy, and content-led conversion
- Experience with CRM platforms (e.g., HubSpot, High Level, Salesforce) and sophisticated customer lifecycle planning
- Strong understanding of advanced digital KPIs (ROAS, CAC, CTR, LTV, etc.) and performance optimization
- Comfort with AI tools and innovation platforms to support campaign performance and workflow efficiency
- Excellent communication and presentation skills, with the ability to simplify complexity and build buy-in with senior stakeholders
- Meticulous attention to detail and exceptional organizational skills
- Proficiency in Google Suite, ClickUp, and marketing analytics platforms
- A proactive, solutions-focused mindset and a deep passion for client success, peer mentorship, and digital marketing innovation
- Nice to Haves: Certification in Google Ads, Meta Blueprint, or HubSpot Academy courses
- Nice to Haves: Experience with eCommerce marketing and conversion rate optimization
- Nice to Haves: Knowledge of marketing automation tools, SEO, or GA4
- Nice to Haves: Experience leading digital transformation initiatives for clients
