321 The Agency

Technical Project Manager

• Own end-to-end project management for complex technical initiatives
• Develop comprehensive project plans including scope definition and resource allocation
• Lead technical discovery sessions to understand business requirements
• Manage project budgets and timelines, tracking actuals against estimates
• Facilitate agile ceremonies including sprint planning and daily standups
• Create comprehensive technical requirements documents
• Write detailed functional requirements documents and maintain living documentation
• Champion AI-assisted development methodologies and guide development teams
• Manage custom website development projects from discovery through launch
• Lead complex integration projects connecting CRM platforms and marketing automation tools
• Develop comprehensive testing strategies and ensure projects meet security standards
• Serve as primary point of contact for technical project communication

Manager

• Lead the strategic development and hands-on execution of paid digital media campaigns across a diverse portfolio of clients
• Develop comprehensive paid digital media strategies for insurance and business services clients across various platforms
• Create media strategies that align with insurance customer journeys—from initial awareness and consideration through quote comparison, application, binding, retention, and cross-sell opportunities
• Establish performance benchmarks, KPIs, and success metrics tailored to insurance products and business services objectives
• Stay current on platform updates, algorithm changes, privacy regulations, and advertising best practices in insurance and regulated industries
• Maintain deep understanding of home and auto insurance products and compliance requirements
• Execute hands-on campaign setup, optimization, and management across all major paid digital platforms
• Develop robust, dynamic, and highly visual reports and dashboards to answer key business and media questions
• Collaborate with internal teams and clients to ensure media plans are executed per approved strategies
• Manage and mentor digital media specialists, providing strategic guidance and support

Senior Paid Digital Media Manager

Social Media Manager

• Develop comprehensive social media strategies for multiple insurance and business services client accounts that align with business objectives, target audiences, and brand positioning
• Create insurance-specific content strategies that address the full customer lifecycle: awareness, quote consideration, policy purchase, claims experience, and renewal/retention
• Understand and optimize for insurance consumer behavior including comparison shopping, life event triggers (home purchase, vehicle purchase, marriage, relocation), and seasonal patterns
• Conduct competitive analysis, audience research, and platform audits to identify opportunities in insurance and business services verticals
• Define content pillars, messaging frameworks, and brand voice guidelines tailored to insurance audiences and professional service consumers
• Develop strategies that build trust and credibility for insurance brands while addressing common concerns (price transparency, claims reputation, coverage clarity, customer service quality)
• Establish KPIs and success metrics for each client account, tracking performance against goals for reach, engagement, quote generation, and business impact
• Leverage AI tools to analyze audience insights, predict content performance, and optimize strategy based on data-driven insights
• Create and manage comprehensive editorial calendars across multiple platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube) for 8-12+ client accounts simultaneously
• Plan insurance-specific content calendars that align with seasonal opportunities including: Weather-related awareness campaigns (storm season, winter driving, hurricane preparedness)

Technical Project Manager

Senior Paid Digital Media Manager

Social Media Manager, Content Strategist