Product Marketing

• Assess market needs and conduct research, in partnership with market and product research teams, to influence new product development, acting as the voice of the customer for product and engineering teams.
• Maintain a deep understanding of the competitive landscape, industry trends, and customer needs across key segments.
• Drive feature gap analyses and identify opportunities to improve existing products and experiences based on market feedback, data, and competitive insights.
• Develop crisp segmentation, positioning, and value propositions by integrating insights from consumer research and market analysis.
• Lead the strategy and flawless execution of go-to-market launches for new products, features, and enhancements - partnering with designers, marketers, content creators, and cross-functional teams.
• Build cohesive, compelling messaging frameworks and execute outstanding copy across multiple touchpoints, ensuring brand consistency and clarity.
• Execute ongoing product storytelling and campaign strategies that drive engagement and reinforce our value proposition.
• Measure impact of launches and campaigns; iterate based on data and insights to optimize results.
• Demonstrate strong organizational and interpersonal skills - set priorities, problem-solve, multitask, and work independently in a rapidly changing environment.
• Display outstanding prioritization and project management skills, balancing immediate execution with long-term vision.
• Collaborate with in-house designers and content developers to deliver best-in-class content aligned with product launches and key milestones.
• Champion alignment with Marketing, Comms, Community, Customer Support and Product teams to ensure consistency in product messaging, positioning, and activation.
• Maintain a leadership presence: influence, inspire, and motivate cross-functional partners and stakeholders up, down, and across the business.
• Leverage AI tools and emerging technologies to enhance consumer insights, marketing strategies, and campaign effectiveness.
• Develop the content strategy in close collaboration with Growth, Social, PR, and Community teams - to ensure consistent, compelling messaging and seamless customer experiences across all channels and touchpoints.

Lead Product Marketing Manager, Consumer

MES Recipe Author

Fractional Product Marketing Manager

Senior Director, Product Marketing

GTM Strategy Lead, Loans

Go-To-Market Engineer