Lead Product Marketing Manager, Consumer
Yelp
Product Marketing Manager, AI Native
ConsumerAffairs
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own Product Adoption
- Inform the roadmap, build the GTM strategy and enable the commercials teams to drive product/feature adoption. This is where you will win or lose.
- Develop differentiated positioning and customer-centric messaging that communicates the value of our legacy and AI-powered products.
- Own and execute product launches, including ICP/persona development, material ideation/creation, sales enablement, and customer engagement programs.
- Use AI-native tools to create and optimize content—ranging from website copy to thought leadership pieces, video scripts, and demo narratives.
- Develop a detailed buyers journey to inform storytelling, content creation, and where prospects sit in our funnel.
- Equip sales teams to create effective tools, training materials, and collateral that empower them to communicate our product's value to prospects and customers.
- Leverage data and customer feedback to align roadmaps, inform campaigns, and positioning continuously.
Requirements
- 3–5 years in product marketing, growth marketing, or related roles—preferably in tech, SaaS, or AI-driven industries.
- Proven ability to interface with enterprise customers and executive stakeholders
- Deep curiosity and excitement about AI and how it shapes product and customer experience.
- Proven ability to craft compelling stories and translate complex technology into clear business value.
- Proficiency with AI tools (ChatGPT, Claude, Jasper, MidJourney, etc.) as part of your daily workflow.
- Willingness to learn new AI tools such as N8N to improve workflows and automation.
- Strong project management and collaboration skills; comfortable working cross-functionally.
- Analytical mindset, able to interpret data and adjust strategies for maximum impact.
- Excellent written and verbal communication skills.
- Startup mindset—bias for action, flexible, comfortable wearing multiple hats.
- Demonstrates a relentless focus on results with a commitment to deliver.
- Takes decisive action, and confidently changes course if unsuccessful.
- Focuses on problem-solving through teamwork and collaboration.
- Operates with urgency in a fast-paced, dynamic environment
Benefits
- - Health Care Plan (Medical, Dental & Vision)
- - Retirement Plan (401k)
- - Life Insurance (Basic, Voluntary & AD&D)
- - Paid Time Off (Vacation, Sick & Public Holidays)
- - Family Leave (Maternity, Paternity)
- - Short Term & Long Term Disability
- - Training & Development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketinggrowth marketingcustomer-centric messagingcontent creationbuyers journey developmentsales enablementdata analysisstorytellingproject managementautomation
Soft skills
communicationcollaborationproblem-solvingcuriosityflexibilityresults-orienteddecisivenessadaptabilityteamworkanalytical mindset
