Senior Product Marketer
Centene Corporation
Lead Product Marketing Manager, Consumer
Yelp
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $175,000 - $236,000 per year
Job Level
Senior
About the role
- Assess market needs and conduct research, in partnership with market and product research teams, to influence new product development, acting as the voice of the customer for product and engineering teams.
- Maintain a deep understanding of the competitive landscape, industry trends, and customer needs across key segments.
- Drive feature gap analyses and identify opportunities to improve existing products and experiences based on market feedback, data, and competitive insights.
- Develop crisp segmentation, positioning, and value propositions by integrating insights from consumer research and market analysis.
- Lead the strategy and flawless execution of go-to-market launches for new products, features, and enhancements - partnering with designers, marketers, content creators, and cross-functional teams.
- Build cohesive, compelling messaging frameworks and execute outstanding copy across multiple touchpoints, ensuring brand consistency and clarity.
- Execute ongoing product storytelling and campaign strategies that drive engagement and reinforce our value proposition.
- Measure impact of launches and campaigns; iterate based on data and insights to optimize results.
- Demonstrate strong organizational and interpersonal skills - set priorities, problem-solve, multitask, and work independently in a rapidly changing environment.
- Display outstanding prioritization and project management skills, balancing immediate execution with long-term vision.
- Collaborate with in-house designers and content developers to deliver best-in-class content aligned with product launches and key milestones.
- Champion alignment with Marketing, Comms, Community, Customer Support and Product teams to ensure consistency in product messaging, positioning, and activation.
- Maintain a leadership presence: influence, inspire, and motivate cross-functional partners and stakeholders up, down, and across the business.
- Leverage AI tools and emerging technologies to enhance consumer insights, marketing strategies, and campaign effectiveness.
- Develop the content strategy in close collaboration with Growth, Social, PR, and Community teams - to ensure consistent, compelling messaging and seamless customer experiences across all channels and touchpoints.
Requirements
- 7-10 years of experience in product marketing, consumer marketing, or related roles.
- Experience driving consumer research, market/competitive analysis, and audience segmentation.
- Experience crafting positioning, value props, and messaging that win in competitive markets.
- Expertise working with designers and content teams to deliver seamless, customer-facing communications across channels.
- Demonstrated copywriting experience, with a knack for turning complex ideas into clear, compelling language and consumer stories.
- Strong analytical and strategic thinking skills - comfortable extracting insights from data and applying them to real-world execution.
- Excellent organizational, project management, and prioritization skills in fast-paced, dynamic settings.
- Leadership presence with the ability to influence and inspire teams and stakeholders at all levels.
- Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent practical experience).
- Experience with, or strong enthusiasm for, applying AI solutions in product marketing.
Benefits
- Full medical, vision, and dental
- 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
- 12 paid holidays, plus one floating holiday
- Up to 14 weeks of parental leave
- Monthly wellness subsidy
- Work from home reimbursement
- Flexible spending account
- 401(k) retirement savings plan
- Employee stock purchase plan
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingconsumer marketingmarket analysiscompetitive analysisaudience segmentationcopywritingdata analysiscontent strategygo-to-market strategycampaign strategy
Soft skills
organizational skillsproject managementprioritizationstrategic thinkinginterpersonal skillsleadershipinfluenceproblem-solvingmultitaskingcommunication
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications
