Yellow Card App

Performance Marketing

• Design and execute paid media campaigns tailored to B2B audiences, targeting decision-makers such as CFOs, finance teams, treasury managers, and business owners across African, global, and emerging markets
• Develop and manage account-based marketing (ABM) campaigns to engage high-value enterprise prospects and institutional clients
• Implement and manage paid media campaigns from conception to execution, ensuring alignment with B2B sales objectives, pipeline generation, and revenue goals
• Develop compelling ad creatives with the Creative Team that speak to business pain points, ROI, and enterprise value propositions, continuously optimizing based on performance data, A/B testing, and B2B best practices
• Utilize advanced targeting techniques, including job titles, company size, industry verticals, and firmographic data, to reach specific business segments and decision-makers
• Manage advertising budgets effectively across longer sales cycles, making data-driven decisions to optimize cost-per-lead (CPL), cost-per-qualified-lead, and customer acquisition cost (CAC)
• Expertly navigate B2B-focused paid media platforms such as LinkedIn Ads, Google Ads, programmatic display, and retargeting platforms, staying updated on new features and B2B best practices
• Utilize analytics tools to monitor and analyze campaign performance with a focus on lead quality, pipeline contribution, and revenue attribution, providing regular reports with actionable insights
• Conduct A/B testing and experimentation on ad creatives, copy, landing pages, and targeting parameters to optimize campaign performance and lead quality
• Collaborate with Sales and Revenue teams to ensure marketing-qualified leads (MQLs) meet criteria and contribute to the sales pipeline, implementing feedback loops for continuous improvement
• Collaborate with the creative team to ensure ad creatives communicate enterprise value, trust, security, and compliance (key considerations for B2B buyers)
• Collaborate with the UX/UI and product teams to implement conversion rate optimization (CRO) strategies for B2B landing pages, demo request forms, and lead capture mechanisms
• Experience with setting up and managing outbound emails/marketing campaigns, and LinkedIn outreach automation platforms
• Assist in setting up and optimizing landing pages for specific B2B campaigns, webinars, Impact Reports, events, and demo requests
• Stay informed about B2B marketing trends, enterprise buyer behavior, industry developments in African fintech, and emerging technologies in the paid media landscape

Head of Paid Media – B2B

Product Manager

• Define and own the vision, roadmap, and success metrics for treasury automation to establish treasury as a strategic competitive advantage.
• Build software capabilities that automate treasury decision-making and reduce operational overhead across both fiat and stablecoin rails.
• Design systems that monitor global liquidity positions in real time and forecast funding requirements across currencies and payment corridors.
• Optimize capital allocation and minimize idle or trapped liquidity across banks, PSPs, exchanges, custodians, and blockchain wallets.
• Own products supporting multi-chain liquidity management, stablecoin inventory balancing, automated fiat-to-stablecoin conversions, and on-chain settlement orchestration.
• Develop automated workflows for prefunding decisions, bank and exchange account funding, internal wallet movements, partner settlement obligations, and end-of-day processes.
• Partner with Treasury and Risk teams to automate platform controls, including counterparty exposure limits, bank concentration risk, exchange and custodian exposure, and liquidity thresholds.
• Evolve the platform over time to feature advanced forecasting systems that predict liquidity needs, identify shortages before they occur, and model future funding or settlement obligations.
• Implement robust systemic workflows to ensure complete audit trails, institutional approval paths, and proper segregation of duties.

Senior Product Manager, Treasury Automation – Cross-Border Payments

Product Marketing

• Lead end-to-end GTM strategies for product launches
• Collaborate with product, marketing, sales, and other teams
• Track launch performance, customer engagement, and internal enablement metrics
• Create scalable playbooks and documentation for lifecycle product marketing
• Develop high-impact sales enablement materials
• Ensure consistent positioning and messaging across all marketing materials
• Run regular enablement sessions with sales and revenue teams
• Conduct customer interviews and win/loss analyses
• Stay up to date on competitor activity, industry shifts, and emerging trends across fintech, payments, and stablecoins
• Build and maintain competitive intelligence frameworks

Senior Product Marketing Manager

Platform Engineer

• Architect, deploy, and manage internal automation platforms and AI orchestration tools.
• Implement scalable logging and monitoring for AI model usage.
• Build 'Human-in-the-Loop' (HITL) processes to streamline broad operational workflows.
• Leverage interface protocols to build custom internal tools and API integrations.
• Design and maintain dashboards that track operational costs across the organization.
• Execute service capacity planning and system tuning for internal AI tools.
• Partner with SecOps to ensure all internal AI tools adhere to rigorous security standards.
• Create 'Golden Paths' and technical documentation to democratize access to AI tooling.

Senior AI Platform Engineer

Events

• Own and lead Yellow Card's global events strategy across conferences, owned events, executive roundtables, and partner activations.
• Design high-impact experiences tailored to institutional clients, regulators, partners, and ecosystem stakeholders.
• Build annual and quarterly event roadmaps aligned to business priorities and regional growth goals.
• Identify and prioritize flagship events and sponsorship opportunities that maximize visibility and ROI.
• Partner with senior leadership, sales, and partnerships teams to curate high-value engagements for strategic accounts.
• Develop tailored event experiences for executives, including private dinners, roundtables, and closed-door sessions.
• Ensure cohesive pre-, during-, and post-event engagement for top-tier partners — from invitation and briefing to follow-up and pipeline handoff.
• Oversee end-to-end event execution, including content programming, speaker management, logistics, vendor coordination, travel, and on-site delivery.
• Manage agencies, venues, and third-party event partners across multiple regions.
• Ensure consistent brand experience and quality across all events globally.
• Develop scalable processes, playbooks, and systems for repeatable excellence.
• Work closely with Marketing to amplify event reach through integrated campaigns (email, paid, social, PR).
• Partner with Product Marketing and Brand Comms to shape event narratives and messaging.
• Collaborate with Sales to align event strategy with pipeline generation and deal acceleration.
• Coordinate with Legal, Compliance, and Operations teams to ensure compliance across regions.
• Define success metrics for events, including pipeline influence, revenue impact, engagement, and brand lift.
• Track and report on event performance, providing insights and recommendations for optimization.
• Implement tools and systems to measure ROI and improve attribution across the funnel.
• Push creative boundaries to deliver differentiated event experiences in the fintech and digital payments space.
• Leverage emerging technologies (including AI) to enhance personalization, efficiency, and attendee engagement.
• Continuously benchmark against industry leaders and competitors to keep Yellow Card ahead of the curve.

Senior Global Events Marketing Manager

Financial Crime

• Ensure YC complies with the industry's laws and regulations
• Analyze, prepare and perform risk evaluation to prevent financial crime, including fraud and other related typologies.
• Review accounts and transactions for potentially fraudulent activity and take quick, decisive action
• Review, investigate and respond to requests from law enforcement, regulators and financial institutions
• Proactively identify, monitor and report financial crime patterns with insightful MIS and dashboard reporting
• Identify areas of improvement in the company’s products to ensure their continued customer security.
• Actively participate in improving internal procedures and processes linked to Compliance Risk, Financial Crime, Fraud, Payments and AML.
• Work alongside the internal teams on the development and upgrade of financial crime and fraud-related detection/prevention tools and mechanisms
• Creation and implementation of the procedures for Financial Crime prevention enhanced due diligence checks (EDD), monitoring, reporting and management.
• Maintain detailed logs of incidents and prepare regular and ad-hoc management and regulatory reports.
• Provide investigative support for Financial Crime and other related forensic investigations and reporting requirements.
• Contributes to the development of training materials are in-line with regulatory and policy expectations.
• Assist in delegated and adhoc Compliance responsibilities.

Transaction Risk & Financial Crimes Analyst

• The Product Manager, API Suite, is responsible for the strategy, design, and delivery of Yellow Card's API products.
• This role owns the complete experience for both developers and Treasury Portal users.
• You'll own the API product roadmap, developer documentation, integration tooling, Treasury Portal configuration interfaces, and all touchpoints in the integration journey.
• Collaborate closely with the engineering team to ensure backend services are exposed through well-designed APIs.