Senior Product Marketing Manager

Yellow Card App

Senior Product Marketing Manager at Yellow Card leading go-to-market strategies for stablecoin and payments infrastructure products. Responsible for product messaging and customer engagement in emerging markets.

Posted 5/31/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Lead end-to-end GTM strategies for product launches
Collaborate with product, marketing, sales, and other teams
Track launch performance, customer engagement, and internal enablement metrics
Create scalable playbooks and documentation for lifecycle product marketing
Develop high-impact sales enablement materials
Ensure consistent positioning and messaging across all marketing materials
Run regular enablement sessions with sales and revenue teams
Conduct customer interviews and win/loss analyses
Stay up to date on competitor activity, industry shifts, and emerging trends across fintech, payments, and stablecoins
Build and maintain competitive intelligence frameworks

Requirements

What you’ll need

5 - 8+ years in product marketing
Exposure to crypto, stablecoin, digital assets, or payment infrastructure
Marketing to institutional, enterprise, or financial services buyers
Developing and executing GTM strategies for financial infrastructure products
Understanding of the fintech and crypto competitive landscape.
Excellent written and verbal communication skills
Deep fluency in the B2B sales cycle
Experience with competitive intelligence frameworks
Collaborating cross-functionally with product, sales, marketing, customer success, and other teams
Strong analytical mindset and attention to detail
Familiarity with CRM/sales enablement tools, marketing analytics dashboards, and design collaboration tools
Bachelor's degree in Marketing, Business, Economics, or a related field; MBA or equivalent advanced qualification is an advantage, but not required.

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

GTM strategiesproduct marketingsales enablement materialscompetitive intelligence frameworksmarketing analyticsB2B sales cyclecustomer engagement metricslifecycle product marketingwin/loss analysesscalable playbooks

Soft Skills

collaborationcommunicationanalytical mindsetattention to detailcross-functional teamworkleadershipcustomer interviewingpositioning and messagingenablement session facilitationadaptability

Certifications

Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in EconomicsMBAadvanced qualification in Marketingadvanced qualification in Businessadvanced qualification in Economics