Head of Digital Experience and Growth
Vanguard
Salary
💰 $150,015 - $326,390 per year
Job Level
Senior
About the role
- Own the editorial vision and performance strategy for Yahoo Travel’s Destination Hubs and commerce content
- Partner closely with product and commerce teams to develop content experiences that support real booking behavior
- Build out a content system designed to convert — through trip planning tools, FAQs, travel deals, product recs, and more
- Create a scalable approach to travel deal storytelling, surfacing relevant flight, hotel, and package opportunities at the moment of planning intent
- Lead the editorial integration of content from licensed partners, travel creators, and Yahoo’s in-house team
- Oversee the production of multi-format content: longform explainers, creator Reels, shortform tips, podcasts, narrated itineraries, interactive modules
- Ensure all content formats help users progress through the planning funnel, with clear opportunities to click, save, share, or book
- Collaborate with SEO, design, social, commerce, and video to ensure content is discoverable
- Build and manage a team of editors, writers, and content producers, aligned around content performance and booking behavior
Requirements
- 10+ years of experience in digital travel editorial, including experience with content that drives bookings, purchases, or affiliate conversion
- Deep knowledge of the full traveler journey, from inspiration and research to decision and booking
- Track record of building content systems that are modular, structured, and performance-driven
- Experience working closely with product teams to shape UX/content tools, CMS workflows, and user flows around commercial goals
- Understanding of how to pair content with deals, incentives, and loyalty logic to drive action
- Familiarity with travel creators and how to surface their insights at scale while maintaining editorial integrity
- Strong grasp of GEO principles (Generative Engine Optimization) and voice-first design
- Comfort analyzing performance data and user behavior to optimize content decisions
- Experience building and managing teams of editors, writers, and content producers
