WTWH Media LLC

Procurement

• Post up to 5 news articles, features, and other content per day on MassDevice and MDO, including some based on interviews.
• Source and pitch relevant story ideas covering medtech research trends, technological news, and industry news.
• Meet daily social media requirements.
• Adhere to MassDevice and MDO’s high journalistic and quality standards.
• Support MDO (including its print editions and major projects including Women in Medtech and the Medtech Big 100), affiliated sites such as Medical Tubing + Extrusion and Drug Delivery Business News, DeviceTalks live and digital events, and other endeavors within Arrowfly’s Life Sciences organization.
• Assist with webinars and podcasts.
• Fulfill sales managers' requests, such as providing them with industry insights.
• Travel to attend industry trade shows, company meetings and events as needed.

Associate Editor – MassDevice, Medical Design & Outsourcing

Events

• Maintain detailed master event plans, operational timelines, production schedules, run-of-show documents, staffing schedules, venue maps, and other key operational documentation.
• Coordinate venue logistics, including room layouts, seating plans, capacity requirements, Wi-Fi, power, furniture, signage locations, catering timing, and accessibility needs.
• Coordinate shipment of event materials, including signage, table assets, collateral, giveaways, registration supplies, speaker materials, branded merchandise, and technology equipment.
• Coordinate registration-desk operations, including badge production and check-in workflows.
• Coordinate on-site staffing schedules, including internal team members, venue contacts, and vendor representatives.
• Maintain event documentation, including project plans, exhibitor manuals, stakeholder contact lists, floor plans, schedules, production documents, and operational checklists.
• Support AV and production logistics, including speaker-ready-room schedules, presentation management, microphone requirements, confidence monitors, staging, and technical troubleshooting.
• Coordinate food and beverage logistics, including catering guarantees, meal counts, dietary restrictions, service schedules, coffee breaks, sponsor-hosted functions, and VIP hospitality requirements.
• Serve as a primary operational contact for speakers, sponsors, exhibitors, and external partners.
• Collect, track, review, and organize speaker presentations, session descriptions, biographies, headshots, technical requirements, and related assets.
• Ensure speaker materials are formatted, stored, version-controlled, and available to production, AV, event, marketing, and on-site teams.
• Coordinate speaker logistics, including arrival times, green-room schedules, rehearsals, presentation submission deadlines, AV checks, stage access, and session transitions.
• Support integration and data flow between event platforms and systems such as CRM, marketing automation, registration systems, mobile event apps, lead-retrieval tools, and reporting dashboards.
• Help measure B2B event performance, including registrations, attendance, engagement, sponsor participation, leads, opportunities, and pipeline contribution.
• Compile post-event reports summarizing attendance, engagement, lead and pipeline results, sponsorship outcomes, logistics performance, and recommendations for improvement.
• Support budget tracking, purchase-order administration, invoice routing, vendor documentation, and expense reconciliation as assigned.
• Provide general support to the events team as needed.

Events Coordinator

• Develop and execute marketing plans for each event to drive registration growth and meet attendance targets.
• Partner with Portfolio Marketers, Sales, Audience, Events, Operations, and Editors to ensure strategies are consistent across channels and aligned with editorial standards and brand voice.
• Partner with Audience Development to build and segment lists, refine outreach strategies, and support ticket sales and renewals, while monitoring underperforming audiences, collaborating on mitigation strategies, and adapting to shifting marketing plans.
• Create and manage event-specific campaigns across email, telemarketing, social media, influencers, partnerships, and media agreements to expand reach and maximize exposure.
• Lead the design of ads, video content, media kits, and other promotional materials, while independently creating most graphics and email designs (excluding image headers provided by the design team).
• Build and maintain event websites (WordPress, Unbounce, CVENT) in partnership with Events and Operations; manage discount codes, pacing reports, and attendee communications.
• Use Salesforce, Outreach, and Google Sheets to manage databases, track conversions, measure ROI, and optimize campaigns.
• Support Sales and Events teams with sponsor visibility, logo placement, and marketing assets; identify and engage high-value attendees for executive-level programs.
• Provide lead-generation campaigns and marketing collateral to assist Sales in sponsorship and attendee acquisition.
• Attend and support events to gain firsthand insights, manage check-in and customer service, drive live social promotion, and assist with logistics such as setup, tear-down, and sponsor activations.

Events Marketing Specialist

Accounts Receivable

• Create live and on demand webinars
• Consistently meet project timelines and internal deadlines
• Collect and log webinar materials
• Create promotional materials for webinar promotions
• Assist speakers during live and on-demand webcasts
• Produce live and on-demand webinars; assist attendees with any technical issues
• Produce post webinar report for clients and update all links on websites with on-demand information

Webinar Manager

• Coordinate and execute sponsor onboarding process using timeline and actions lists
• Sponsor Lead and key point of contact for sponsor-related needs both pre-event and on-site at events
• Internal POC between sales, marketing, content, and event operations teams
• Track sponsorship contracts and execution of deliverables through internal tracking process using cvent, salesforce and other internal systems
• Coordinate floor plan assignments and manage booth/ table inventory availability
• In partnership with event operations lead, support fulfilment of sponsor deliverables both pre-event and onsite
• In partnership with marketing specialists, support sponsor marketing deliverables pre-event to include sponsor logo management and signage

Sponsor Relations Coordinator – Events

Content Writer

• Collaborating with team members to report, write and publish content
• Conceptualizing, researching, writing and editing content for industry audiences
• Supporting the editorial team on special projects

Branded Content Writer

Content Marketing Manager

• Reporting directly to the CEO, this key executive will live at the intersection of editorial excellence and content strategy.
• Oversee WTWH's multi-platform content ecosystem across all industry desks, aligning editorial direction with data-driven creator strategies to deepen professional audience engagement and drive brand-to-demand revenue streams.
• Build a B2B Creator Framework: Hire, retain, and develop specialized multi-format editorial staff, transforming traditional B2B writers into authoritative industry creators who command dedicated, repeat professional audiences.
• Manage, motivate, and mentor a diverse team, helping early-career journalists and creators level up their skills while guiding seasoned editors and subject-matter experts to adapt to multi-platform publishing.
• Act as a hands-on leader to develop creators' on-camera and on-mic presence for high-impact social media, webinars, podcasts, and digital video programming to extend content creation beyond the written word.
• Train content creators to utilize digital analytics tools and performance reporting to make data-driven content adjustments that optimize reach and community loyalty.
• Support and guide internal creators to translate editorial priorities into high-impact programming for WTWH’s 30+ in-person events, developing cross-platform content packages that directly enhance premium sponsorships and ticket sales.
• Align creator-led initiatives with the company’s digital lead generation, native advertising, and sponsored content programs to deliver measurable ROI for brand marketing partners.
• Develop and create content processes that specifically focus on scale and the unique monetization opportunities that come with highly targeted B2B professional audiences.
• Protect absolute editorial integrity and high journalism standards while seamlessly supporting overarching corporate business objectives and marketing partner goals.
• Set the high-level editorial vision, framework, and voice that shapes how WTWH presents its ideas, technical insights, and industry research across all channels.

Senior Vice President – Content

Vice President

• Define and execute unified yet tailored audience acquisition, engagement, and retention strategies across our entire portfolio of 30+ B2B brands and 40+ events.
• Partner closely with the VP of Content, journalists, and content creators.
• Oversee the technical integration of our marketing tech stack.
• Manage the strategy, vendor relationships, and compliance for our print circulation portfolio.
• Directly manage and mentor a high-performing team of 4 specialists.
• Allocate and manage the audience development budget effectively.