Vice President, B2B Audience Development

WTWH Media LLC

Vice President of B2B Audience Development at WTWH Media driving audience growth across 30+ brands and 40+ events. Leading a dedicated team and overseeing innovative engagement strategies.

Posted 6/9/2026full-timeRemote • 🇺🇸 United StatesLead💰 $160,000 - $175,000 per yearWebsite

About the role

Key responsibilities & impact

Define and execute unified yet tailored audience acquisition, engagement, and retention strategies across our entire portfolio of 30+ B2B brands and 40+ events.
Partner closely with the VP of Content, journalists, and content creators.
Oversee the technical integration of our marketing tech stack.
Manage the strategy, vendor relationships, and compliance for our print circulation portfolio.
Directly manage and mentor a high-performing team of 4 specialists.
Allocate and manage the audience development budget effectively.

Requirements

What you’ll need

8+ years of progressive experience in B2B marketing, growth marketing, or audience development, with a proven track record of managing large, multi-brand portfolios and event audiences.
Strong experience interfacing directly with journalists, editors, and content creators.
Proven experience mapping and managing data architecture.
Strong understanding of print circulation logistics, fulfillment operations, and subscriber lifecycle management, paired with a modern digital growth mindset.
3+ years of direct people management experience.
Exceptional ability to translate complex, multi-channel data sets into clear, actionable growth strategies.

Benefits

Comp & perks

Remote work environment, with occasional travel required for company events, team meetings, etc.
Generous vacation, sick, float and bereavement paid time off
Twelve paid office holidays annually
Comprehensive benefits to meet your health needs (medical, dental, vision, life, disability and more)
Fully paid medical leave after one year of service
Lucrative 401(k) with matching contributions and immediate vesting
Mission-driven culture with an enthusiastic, professional team
Strong commitment to work-life balance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketinggrowth marketingaudience developmentdata architectureprint circulation logisticsfulfillment operationssubscriber lifecycle managementmulti-channel data analysis

Soft Skills

team managementmentoringstrategic planningvendor relationship managementbudget managementcommunication