Head of Marketing
WriteWise
full-time
Posted on:
Location Type: Hybrid
Location: New York City • California • New York • United States
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Job Level
About the role
- Define and drive Thatch’s marketing vision, strategy, and roadmap in close partnership with the CEO and leadership team.
- Define and sharpen Thatch’s product marketing foundation - clear customer segmentation, messaging, pricing, and packaging - to equip sales and deepen understanding of why different segments buy
- Build scalable, cost-efficient direct demand generation to complement broker and payroll channel distribution, improving the LTV-to-CAC ratio for small and mid-sized employers
- Elevate and broaden the Thatch brand so it resonates across industries and geographies, creating mass-market appeal and trust beyond its current tech-forward audience
- Lead and grow a high-performing, mission-driven marketing team, fostering a culture of ownership, intellectual curiosity, and thoughtful execution.
- Champion a high bar for quality and taste in everything we ship — balancing speed with care and polish.
- Work closely with design, engineering, ops, growth, and sales to deliver marketing messages that feel considered, cohesive, and empowering.
- Guide discovery and execution across multiple surfaces, from employer and broker dashboards to member experiences and partner APIs.
Requirements
- 10+ years in marketing, with at least 3+ years leading all of marketing or a function within it, at a high-growth company.
- Proven experience at a high-growth startup defining vision, leading cross-functional teams, and launching marketing campaigns.
- A systems thinker who’s comfortable operating in a company with many different types of purchasers.
- Exceptional communication skills; you can clearly articulate your thinking, inspire teams, and align stakeholders.
Benefits
- Health insurance
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategyproduct marketingdemand generationcustomer segmentationmessagingpricingpackagingLTV-to-CAC ratiocampaign launchingcross-functional team leadership
Soft Skills
communicationteam inspirationstakeholder alignmentownershipintellectual curiositythoughtful executionsystems thinkingquality assurancecollaborationcultural leadership