Lifecycle Marketing Manager
Arketa
Senior Field Marketing Manager, Conferences
Writer
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $171,100 - $216,400 per year
Job Level
Senior
About the role
- Develop and execute comprehensive conference marketing plans that align with business objectives
- Build and maintain strategic partnerships with conference organizers, sponsors, and industry influencers
- Drive attendee engagement and lead generation through targeted pre-conference, during-conference, and post-conference processes
- Collaborate with sales teams to identify and pursue high-value opportunities arising from conference participation
- Analyze conference performance metrics to optimize future marketing strategies and improve ROI
Requirements
- Exceptional strategic planning and execution skills
- Self-starter, proactive, and thinks ahead
- Creative mindset - always providing innovative ideas and input
- Proven track record in developing and managing event/field marketing and demand generation strategies, specializing in large-scale conferences
- Loves working on teams - especially with sales, marketing
- Aren’t afraid of tools like Asana, Salesforce, and Canva
- Data-driven approach to decision making
- Passion for generative AI (if you use WRITER — even better!)
- Ability to travel up to 40% of the time for events
Benefits
- Generous PTO, plus company holidays
- Medical, dental, and vision coverage for you and your family
- Paid parental leave for all parents (12 weeks)
- Fertility and family planning support
- Early-detection cancer testing through Galleri
- Flexible spending account and dependent FSA options
- Health savings account for eligible plans with company contribution
- Annual work-life stipends for:
- - Home office setup, cell phone, internet
- - Wellness stipend for gym, massage/chiropractor, personal training, etc.
- - Learning and development stipend
- Company-wide off-sites and team off-sites
- Competitive compensation, company stock options and 401k
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
event marketingdemand generation strategiesconference performance analysislead generation
Soft skills
strategic planningexecution skillsproactivecreative mindsetteam collaborationdata-driven decision making
