Lifecycle Marketing Manager
Arketa
VP, Marketing
H1
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $200,000 - $225,000 per year
Job Level
Lead
About the role
- Own the marketing vision: Architect and execute a strategic marketing roadmap that supports H1's business objectives and revenue goals, with a strong emphasis on product marketing, narrative development, and brand positioning.
- Lead Product Marketing: Translate technical features into customer-centric messaging. Work across Product, Sales, and Customer Success to drive go-to-market success and position H1 as a must-have solution for technical buyers.
- Build the brand: Develop and evolve H1's brand strategy. Strengthen our market credibility through content, storytelling, partnerships, and third-party validation.
- Scale the team: Build, lead, and develop a high-impact marketing organization. Set the bar for performance while fostering a culture of creativity, curiosity, and accountability.
- Drive pipeline and demand: Own how marketing supports revenue—from campaigns to content to ABM strategies. Partner closely with sales leadership to generate and accelerate pipeline.
- Measure what matters: Define and track KPIs to assess marketing effectiveness. Use data to continuously optimize programs, channels, and spend.
Requirements
- 8+ years in B2B marketing with at least 3 years in a senior leadership role
- Deep experience in product marketing and brand strategy for enterprise SaaS
- Proven ability to scale marketing functions in VC/PE-backed growth-stage companies
- Strong understanding of technical buyers; ability to market complex products with clarity
- Experience leading content marketing, thought leadership, and/or strategic partnerships to build credibility
- Familiarity with ABM programs, demand generation, and marketing analytics
- Bonus: Experience in healthcare, life sciences, or with M&A and integration strategy
Benefits
- Full suite of health insurance options, in addition to generous paid time off
- Pre-planned company-wide wellness holidays
- Retirement options
- Health & charitable donation stipends
- Impactful Business Resource Groups
- Flexible work hours & the opportunity to work from anywhere
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingbrand strategydemand generationABM programsmarketing analyticscontent marketingthought leadershipstrategic partnershipsKPI trackingdata optimization
Soft skills
leadershipcreativitycuriosityaccountabilitycommunicationcollaborationstrategic thinkingproblem-solvingadaptabilityperformance management
