Marketing

• Drive product portfolio strategy alignment in collaboration with product teams and team with broader integrated B2B marketing to drive achievement of business goals.
• Manage the portfolio’s marketing strategy throughout the product lifecycle, including product launches, growth, and maturity phases.
• Work closely with product management to stay aligned on marketing objectives for their business and support integrated b2b marketing strategies to drive performance through various marketing channels.
• Drive the development of compelling messaging and value propositions that differentiate the portfolio in the market.
• Conduct regular competitive analysis and customer research to refine positioning and ensure alignment with market trends and needs.
• Support the execution of product launches and campaigns, defining the GTM playbook for the portfolio and collaborating with integrated marketing teams to translate product features into customer-focused messaging that resonates with specific buyer personas.
• Leverage market research, customer insights, sales insights, and competitive intelligence to inform portfolio strategies and identify opportunities for growth and innovation.
• Track and report on the performance of product marketing initiatives, using data and analytics to optimize and demonstrate the impact on business outcomes.
• Continuously assess the effectiveness of product marketing efforts and adjust to improve results.

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