Senior Director, Brand Lead
SpringWorks Therapeutics
Director, Product Portfolio Marketing
TASC
full-time
Posted on:
Location Type: Hybrid
Location: New York City • Massachusetts, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $155,000 - $259,000 per year
Job Level
Lead
About the role
- Drive product portfolio strategy alignment in collaboration with product teams and team with broader integrated B2B marketing to drive achievement of business goals.
- Manage the portfolio’s marketing strategy throughout the product lifecycle, including product launches, growth, and maturity phases.
- Work closely with product management to stay aligned on marketing objectives for their business and support integrated b2b marketing strategies to drive performance through various marketing channels.
- Drive the development of compelling messaging and value propositions that differentiate the portfolio in the market.
- Conduct regular competitive analysis and customer research to refine positioning and ensure alignment with market trends and needs.
- Support the execution of product launches and campaigns, defining the GTM playbook for the portfolio and collaborating with integrated marketing teams to translate product features into customer-focused messaging that resonates with specific buyer personas.
- Leverage market research, customer insights, sales insights, and competitive intelligence to inform portfolio strategies and identify opportunities for growth and innovation.
- Track and report on the performance of product marketing initiatives, using data and analytics to optimize and demonstrate the impact on business outcomes.
- Continuously assess the effectiveness of product marketing efforts and adjust to improve results.
Requirements
- Proven experience in product marketing, preferably in a B2B environment.
- Experience working in ad-tech, martech or digital media ideally within both high-growth environments and large, matrixed enterprises.
- Strong understanding of product lifecycle management, competitive positioning, and market trends.
- Demonstrated success in developing and executing marketing strategies that drive business growth.
- Experience working with cross-functional teams, including product, sales, and regional marketing teams.
- Excellent communication and leadership skills, with the ability to influence stakeholders at all levels.
- Data-driven mindset with the ability to leverage insights for strategic decision-making.
Benefits
- insurance (including medical, prescription drug, dental, vision, disability, life insurance)
- flexible spending account and health savings account
- paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
- 80 hours of Paid Sick and Safe Time
- 25 days of vacation time and 5 personal days, pro-rated based on date of hire
- 10 annual paid U.S. observed holidays
- 401k with a best-in-class company match
- deferred compensation for eligible roles
- fitness reimbursement or on-site fitness facilities
- eligibility for tuition reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingmarketing strategyproduct lifecycle managementcompetitive analysiscustomer researchdata analyticsGTM playbookmessaging developmentvalue propositionsperformance tracking
Soft skills
communicationleadershipinfluencecollaborationstrategic decision-makingcross-functional teamworkadaptabilityproblem-solvingcreativitycustomer focus
