Marketing

• Email marketing leadership - Own and execute our mass email outbound program, creating campaigns that drive customer acquisition, expansion, and retention across the full customer lifecycle
• Newsletter strategy - Lead our newsletter program, creating valuable content that keeps our community engaged and informed about industry trends, product updates, and growth strategies
• Referral program innovation - Revamp and optimize our referral program to turn our happiest customers into our best advocates, designing incentives and experiences that drive organic growth
• SMS program development - Build and launch our SMS marketing program from the ground up, creating timely, relevant touchpoints that complement our email strategy
• Customer journey optimization - Own the end-to-end customer journey for assigned audience segments, mapping touchpoints and optimizing experiences across channels to maximize engagement and retention
• Cross-channel campaign execution - Collaborate on multi-channel marketing campaigns, including email, SMS, in-app notifications, and partner channels to create cohesive customer experiences
• Performance analysis - Monitor and assess the effectiveness of lifecycle marketing initiatives, using reach, engagement, and pipeline KPIs to inform strategy adjustments and optimize results

Lifecycle Marketing Manager

Customer Lifecycle & Retention Marketing Manager

Vice President, B2B Marketing

Director, Partner Marketing

Regional Manager, Retail Marketing

ComicArts Design Intern