Arketa

Marketing

• Email marketing leadership - Own and execute our mass email outbound program, creating campaigns that drive customer acquisition, expansion, and retention across the full customer lifecycle
• Newsletter strategy - Lead our newsletter program, creating valuable content that keeps our community engaged and informed about industry trends, product updates, and growth strategies
• Referral program innovation - Revamp and optimize our referral program to turn our happiest customers into our best advocates, designing incentives and experiences that drive organic growth
• SMS program development - Build and launch our SMS marketing program from the ground up, creating timely, relevant touchpoints that complement our email strategy
• Customer journey optimization - Own the end-to-end customer journey for assigned audience segments, mapping touchpoints and optimizing experiences across channels to maximize engagement and retention
• Cross-channel campaign execution - Collaborate on multi-channel marketing campaigns, including email, SMS, in-app notifications, and partner channels to create cohesive customer experiences
• Performance analysis - Monitor and assess the effectiveness of lifecycle marketing initiatives, using reach, engagement, and pipeline KPIs to inform strategy adjustments and optimize results

Lifecycle Marketing Manager

Sales Development Rep

• Connect with interested prospects: Reach out to leads from trials, events, content downloads, and marketing campaigns via phone, email, and SMS
• Qualify and prioritize leads: Understand each prospect's business needs, timeline, and decision-making process to determine their fit with Arketa
• Schedule high-quality demos: Set up meetings between qualified prospects and Account Executives, ensuring smooth handoffs with complete context
• Become an Arketa expert: Understand our platform inside and out so you can speak confidently about how we solve real problems for fitness businesses
• Keep everything organized: Maintain accurate records in HubSpot, track lead progression, and ensure nothing falls through the cracks
• Collaborate across teams: Work closely with Marketing to optimize lead quality and provide feedback on campaign performance
• Follow up strategically: Stay connected with prospects who aren't ready to move forward immediately, nurturing them until they're ready for next steps

Sales Development Representative

Engineering Manager

• Lead and grow two engineering teams responsible for 2 of Arketa’s 4 core product lines, balancing leadership and technical guidance.
• Lead, mentor, and develop a team of engineers working across 2 product lines.
• Partner with Product and Design leadership to define strategy, goals, and roadmaps.
• Drive technical excellence through architecture decisions, code reviews, and best practices.
• Ensure on-time delivery of features while balancing quality, scalability, and speed.
• Collaborate with other engineering managers to align technical direction across all product lines.
• Play a key role in hiring, onboarding, and growing top engineering talent.
• Foster a culture of ownership, collaboration, and continuous learning.

• Arketa: operating system for modern fitness and wellness, enabling studios to manage schedules, bookings, payments, on-demand video, retreats, and marketing
• Build and lead a high-performing SDR team to meet daily/weekly/monthly/quarterly targets and provide accurate forecasts
• Uphold opportunity quality and collaborate with Account Executives to achieve growth goals
• Partner with Enablement to train SDRs on identifying, reaching, and converting qualified leads
• Provide ongoing coaching and feedback via weekly 1:1s, insights, and real-time support
• Work with Demand Gen and Marketing to optimize lead quality, campaign performance, and messaging
• Collaborate with Content and Product Marketing to convert inbound interest into qualified pipeline
• Refine opportunity management and qualification processes with Sales and SDR leaders
• Conduct monthly business reviews to identify improvements and action plans based on performance metrics

Lifecycle Marketing Manager

Sales Development Representative

Engineering Manager

Sales Development Manager