Senior Manager, Content Marketing
Instructure
Content Marketing Manager
WorkWave
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $80,000 - $85,000 per year
Job Level
Mid-LevelSenior
About the role
- The Manager, Content Marketing will lead content initiatives, mentor junior team members, and ensure all content aligns with brand messaging, drives customer engagement, and supports marketing and sales goals.
- Develop and own the end-to-end content strategy, from ideation and planning to distribution and measurement. Align the content strategy with overall brand, marketing, and business objectives.
- Map out the customer journey and define the content needed at each stage (awareness, consideration, decision, and retention). Manage a comprehensive content calendar across all platforms, including blogs, ebooks, video, and whitepapers. Manage AI tools and must be passionate about integrating AI tools into the content development process.
- Oversee the content creation process, either directly or by guiding a team of writers, designers, and subject matter experts. Ensure all content is high-quality, on-brand, and optimized for search engines (SEO) and user experience.
- Define and track key performance indicators (KPIs) for content, such as traffic, engagement, lead generation, and conversions. Use data analytics to measure content effectiveness and make data-driven decisions to optimize the strategy.
- Research and write original copy and/or edit copy for a wide range of marketing materials including website copy, blog posts, case studies, eBooks, email campaigns, landing pages, whitepapers, and sell sheets
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 5-7 years of experience in content strategy, digital marketing, or a related field, with a proven track record of developing and executing successful content strategies. Experience working for b2b SaaS companies is preferred. Experience with field service is preferred.
- Deep understanding of the full content lifecycle, from ideation to distribution and analysis.
- Experience with content marketing platforms, specifically those powered by AI.
- Exceptional writing, editing, and verbal communication skills.
- Proven leadership skills and experience in mentoring a team.
- Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
Benefits
- Employees can expect a robust benefits package, including health and dental and 401k with company match
- Find your perfect work/life balance with our Flexible Time Off policy or generous PTO plan (role dependent) and paid holidays
- Up to 4 weeks paid bonding leave
- Tuition reimbursement
- Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!
- 24/7 access to virtual medical care with Teladoc
- Quarterly awards based on peer nominations
- Regional discounts and perks
- Opportunities to participate in charitable events and give back to the community
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content strategySEOdata analyticscontent marketingcopywritingeditingproject managementcustomer journey mappingKPI trackingcontent lifecycle management
Soft skills
leadershipmentoringcommunicationorganizational skillswriting skillsediting skillsteam managementdata-driven decision makingcreativitycollaboration
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Journalism
