Brand & Content Marketing Coordinator
ZEISS Group
Marketing Content Specialist
Velera
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $67,700 - $86,300 per year
Job Level
Mid-LevelSenior
Tech Stack
React
About the role
- Develops and directs marketing content to support the overall audience-based marketing strategy.
- Works closely with the Product Marketing, Communications, Brand Management and Demand Generation teams to collectively determine the strongest positioning and go-to-market messaging.
- Writes concise, engaging and compelling content for various channels, including social media, video scripts, banner ads, newsletters and paid media.
- Writes and updates web content, including landing pages, product pages and other key site elements.
- Ability to repurpose long form content into multiple formats such as infographics, video clips and social posts.
- Creates and collaborates on audience segmentation and personalization.
- Works with the content team to develop and manage newsletters for Velera and Primax brands.
- Leverages insights from social analytics, performance data and audience research to refine content formats and distribution strategies.
- Implements content marketing strategies across multiple brands, ensuring a distinctive yet consistent tone and style for each.
- Develops and maintains editorial and email calendars to provide views of department workload and client perception.
- Optimizes written content for SEO to improve visibility and search performance.
- Analyzes and reports on content performance to inform future strategies.
Requirements
- Bachelor’s Degree (preferably in Marketing, Communications or Journalism) required.
- Minimum three years of experience in marketing, marketing communications, content strategy, social media management or marketing management is required.
- Experience with the financial services industry strongly preferred.
- Experience with multi-channel marketing content creation essential, including video, social media and long-form content.
- Background in content analytics/performance with knowledge of Google Analytics, marketing automation systems (Pardot) and Sprout Social.
- Strong written communications skills in both long-form and short-form writing.
- Knowledge of the financial services and credit union industries.
- Effective PowerPoint presentation capabilities.
- Advanced knowledge of Velera products and solutions.
- Adept in all areas of demand generation content marketing, including SEO strategy, social media strategy, storytelling and editorial process to properly align with channel owners and content creation counterparts.
- Ability to make quick, accurate decisions on a frequent basis, remain flexible and able to react quickly to change.
- Collaborative in working with colleagues and vendors.
- Exceptional collaborator and influencer – ability to engage with multiple stakeholders (Demand Generation, Integrated Marketing, Marketing Performance, Corporate Communications, Brand Management, Growth and Product organizations) and quickly build relationships needed to accomplish program objectives.
Benefits
- Competitive wages
- Medical with telemedicine
- Dental and Vision
- Basic and Optional Life Insurance
- Paid Time Off (PTO)
- Maternity, Parental, Family Care
- Community Volunteer Time Off
- 12 Paid Holidays
- Company Paid Disability Insurance
- 401k (with employer match)
- Health Savings Accounts (HSA) with company provided contributions
- Flexible Spending Accounts (FSA)
- Supplemental Insurance
- Mental Health and well-being: Employee Assistance Program (EAP)
- Tuition Reimbursement
- Wellness program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content strategySEO optimizationmulti-channel marketingcontent analyticsvideo content creationsocial media managementlong-form writingemail marketingaudience segmentationperformance data analysis
Soft skills
strong written communicationcollaborationflexibilitydecision makinginfluencingrelationship buildingcreativityadaptabilityteamworkpresentation skills
