Content Engineer – YouTube
AceHack 4.0
Senior Manager, Content Marketing
Instructure
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 - $140,000 per year
Job Level
Senior
About the role
- Support the development and implementation of content marketing strategies that align with business goals and customer needs.
- Lead in developing best practices for content creation and distribution by channel.
- Monitor, analyze, and frequently communicate content performance, establishing KPIs and benchmarks; recommending areas to optimize/improve along the content marketing planning timeline.
- Maintain strong relationships with stakeholders for cohesive execution of content marketing campaigns.
- Develop approaches that tap into the strengths of AI-based search engines, in order to drive wider visibility of our content.
- Aid in content creation across written, video, and audio-based media.
- Work with internal community teams to gather valuable customer insights that may help steer future content marketing strategies.
- Support Senior Director, Content Marketing in crafting content marketing reporting/leadership presentations.
Requirements
- 4-6 years content marketing experience in a SaaS-based organization.
- Proven experience in creating B2B content marketing plans (Education vertical preferred) with strength in written content creation.
- Knowledge of Gemini, Copilot, and other AI-powered search engines, and the role content marketing plays within them.
- Degree in Marketing, Journalism, or Communications, or equivalent experience.
- Paid digital media experience (preferred).
Benefits
- Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
- Flexible schedules and a remote-friendly culture, with hybrid or onsite work options available in some regions for specific roles
- Generous time off, including local holidays and our annual company-wide “Dim the Lights” week in late December, when we encourage everyone to step back and recharge
- Comprehensive wellness programs and mental health support
- Annual learning and development stipends to support your growth
- The technology and tools you need to do your best work — typically a Mac, with PC options available in some locations
- Motivosity employee recognition program
- A culture rooted in inclusivity, support, and meaningful connection
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content marketingcontent creationB2B content marketingdigital mediaKPI establishmentcontent performance analysisAI-based search enginesvideo content creationaudio content creation
Soft skills
relationship managementcommunicationcollaborationstrategic thinkingpresentation skills
Certifications
degree in Marketingdegree in Journalismdegree in Communications
