Instructure

Senior Manager, Content Marketing

Instructure

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

Visit company website
✨ AI Apply
Apply

Salary

💰 $110,000 - $140,000 per year

Job Level

Senior

About the role

  • Support the development and implementation of content marketing strategies that align with business goals and customer needs.
  • Lead in developing best practices for content creation and distribution by channel.
  • Monitor, analyze, and frequently communicate content performance, establishing KPIs and benchmarks; recommending areas to optimize/improve along the content marketing planning timeline.
  • Maintain strong relationships with stakeholders for cohesive execution of content marketing campaigns.
  • Develop approaches that tap into the strengths of AI-based search engines, in order to drive wider visibility of our content.
  • Aid in content creation across written, video, and audio-based media.
  • Work with internal community teams to gather valuable customer insights that may help steer future content marketing strategies.
  • Support Senior Director, Content Marketing in crafting content marketing reporting/leadership presentations.

Requirements

  • 4-6 years content marketing experience in a SaaS-based organization.
  • Proven experience in creating B2B content marketing plans (Education vertical preferred) with strength in written content creation.
  • Knowledge of Gemini, Copilot, and other AI-powered search engines, and the role content marketing plays within them.
  • Degree in Marketing, Journalism, or Communications, or equivalent experience.
  • Paid digital media experience (preferred).
Benefits
  • Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
  • Flexible schedules and a remote-friendly culture, with hybrid or onsite work options available in some regions for specific roles
  • Generous time off, including local holidays and our annual company-wide “Dim the Lights” week in late December, when we encourage everyone to step back and recharge
  • Comprehensive wellness programs and mental health support
  • Annual learning and development stipends to support your growth
  • The technology and tools you need to do your best work — typically a Mac, with PC options available in some locations
  • Motivosity employee recognition program
  • A culture rooted in inclusivity, support, and meaningful connection

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content marketingcontent creationB2B content marketingdigital mediaKPI establishmentcontent performance analysisAI-based search enginesvideo content creationaudio content creation
Soft skills
relationship managementcommunicationcollaborationstrategic thinkingpresentation skills
Certifications
degree in Marketingdegree in Journalismdegree in Communications