Gestionnaire, Marketing Client
Workleap
Manager, Customer Marketing
Workleap
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteJob Level
Mid-LevelSenior
About the role
- As Manager, Customer Marketing for ShareGate, you’ll be the driving force behind programs that deepen customer relationships, fuel expansion and renewal, and transform satisfied users into passionate advocates.
- You’ll oversee the full customer lifecycle—from onboarding and adoption to upsell, cross-sell, and advocacy—making sure every initiative directly supports retention and growth.
- Lead ShareGate’s customer lifecycle marketing programs (onboarding; adoption; renewal; upsell; cross-sell);
- Partner with Account Management to design campaigns that drive expansion, renewal, and revenue growth;
- Build and scale customer advocacy programs (reviews; case studies; community engagement; reference programs);
- Develop engaging customer communications across channels (email nurture; in-product messaging; webinars; events);
- Use insights from product usage and customer feedback to optimize lifecycle campaigns;
- Manage and mentor a small team of ICs driving lifecycle and advocacy initiatives.
Requirements
- B2B SaaS customer marketing experience;
- Proven track record in lifecycle marketing (onboarding; adoption; renewal);
- Experience with upsell, cross-sell, and revenue expansion programs;
- Background in customer advocacy/community building;
- Strong skills in email marketing, nurture design, and marketing automation (HubSpot experience an asset);
- Analytical mindset with ability to use data to guide decisions;
- Experience managing and developing marketing professionals.
Benefits
- At Workleap, we build together, we trust each other, and we support each other in success or failure.
- You will be able to express yourself, evolve and develop your creativity in an environment that will adapt to your daily life and your needs.
- We strive to create a healthy and inclusive work environment. This is everyone’s business.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingcustomer marketingemail marketingnurture designmarketing automationdata analysiscustomer advocacycommunity buildingupsell programscross-sell programs
Soft skills
leadershipmentoringcommunicationanalytical mindsetrelationship buildingteam managementstrategic thinkingcollaborationproblem-solvingcreativity
