Spécialiste, Marketing Événementiel
Tecsys Inc.
Lifecycle Marketing Manager
Practice EHR
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
CloudSQL
About the role
- Design and implement comprehensive onboarding, activation, and retention strategies that accelerate conversion and product adoption
- Optimize the end-to-end customer journey to reduce time-to-value and increase engagement
- Craft data-driven, personalized experiences tailored to customers' unique needs at every stage of their lifecycle
- Collaborate cross-functionally with Customer Experience, Product, and Marketing teams to ensure an integrated growth approach
- Analyze customer behavior and lifecycle metrics to continuously improve program performance
- Champion customer experience initiatives that drive both customer advocacy and business growth
Requirements
- 3-5 years of hands-on lifecycle, retention, or email marketing experience, with at least 2 years in a B2B SaaS environment
- Proven track record of designing and executing multi-channel lifecycle campaigns that demonstrably improved activation, retention, or revenue metrics
- Experience managing modern marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud, Pendo or similar)
- Strong analytical skills with experience in tools like Amplitude, Looker or Google Analytics; ability to define KPIs, build dashboards, and derive actionable insights
- Basic to intermediate SQL skills for customer segmentation and campaign analysis
- Demonstrated experience designing, executing, and analyzing experiments to optimize campaigns
- Basic knowledge for email template customization and troubleshooting
Benefits
- Unlimited Vacation: We believe you can be highly productive and still have plenty of time for life outside of work.
- Generous health benefits plan: Coverage starts from Day 1 and includes vision & dental.
- RRSP / 401K matching program for retirement savings.
- Sprout Family: Receive personalized support for the family-building process, accessing top-quality care. Schedule a consultation with Sprout's Team for guidance, education, coaching, and assistance in finding a top provider, addressing medical, legal, or regulatory concerns throughout your journey. *Currently for Canadian Employees Only*
- Inkblot: Access to one of Canada's leading digital mental health companies, focusing on offering secure online video counseling through our corporate mental health programs and individual counseling services. *Currently for Canadian Employees Only*
- Choose your device: Are you Team Windows or Apple? You shouldn’t have to compromise, especially if you work more efficiently on a specific operating system. When you join us, you get to pick!
- Home Office Allowance: $500/year to ensure your home office is set up for optimal comfort and productivity.
- Health & Wellness Allowance: $750/year to support your health & wellness-related goals and hobbies.
- Learning & Development Allowance: $1000/year to explore a new skill, attend a conference, read some new books, etc.
- Fully Remote: Work from the comfort of your own home with the choice to access our downtown Toronto office for a change of scenery.
- Events & Free Lunches: We prioritize weekly team bonding and monthly company-wide social events with a lunch stipend. We pride ourselves on maintaining a culture where everyone feels engaged, inspired, and excited to come to work every day.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingretention marketingemail marketingmulti-channel campaignsanalytical skillsSQLcampaign analysisemail template customizationdata-driven strategiescustomer segmentation
Soft skills
collaborationcustomer advocacycommunicationproblem-solvingstrategic thinkingcross-functional teamworkcustomer engagementdata analysiscreativityadaptability