WorkFour — The National Campaign for the 4-Day Workweek

Events

• Produce live events end-to-end with little managerial oversight, which means:
• Collaborating cross-functionally on experience ideation
• Curating experiences for specific audiences and goals
• Developing and executing detailed production plans and budgets
• Identifying and negotiating with venues and vendors
• Traveling to lead events on-site
• Collaborate directly with Brand Partnerships to effectively integrate sponsors into event experiences
• Support virtual event production (typically, 1-hour Zoom sessions) if/as needed throughout the year
• Communicate clearly and proactively to ensure stakeholders are aligned and events are produced successfully

Senior Event Producer

Sales

• Own newsletter sponsorship sales across assigned advertiser categories, contributing to quarterly team revenue goals
• Manage inbound leads end-to-end: meeting with decision-makers, understanding campaign KPIs, and matching them to the right Workweek products
• Drive high-volume prospecting and cold outreach to identify and vet new advertising partners
• Run and close RFP processes, building tailored proposals that may include newsletter placements, audio integrations, long-form content, social, and event sponsorships
• Build and maintain strong relationships with brands and agencies across a wide range of categories
• Use audience data and insights to tell a compelling story about Workweek's creator brands
• Forecast, track, and report on your pipeline and performance with accuracy and consistency
• Collaborate with teammates on creative, feasible campaign concepts within real time and resource constraints

Associate Brand Partner – Ad Sales

Growth Marketing

• Manage the day-to-day of paid acquisition across Meta, Beehiiv, and emerging channels: creative testing, budget pacing, and weekly performance reporting.
• Build and maintain the growth infrastructure: landing pages, lead magnets, signup flows, and onboarding paths.
• Manage lifecycle flows from first touch through activation, membership conversion, and event attendance.
• Track funnel performance across conversion rates, acquisition costs, and subscriber quality.
• Bring a point of view on what the numbers mean and what to test next.
• Day-to-day coordination with agencies and external partners on execution, reporting back to the team on performance.
• Work closely with content, creator ops, community, and product teams to keep growth work connected to what is happening across each network.
• Pull the data, make sense of it, and share what you think it means. Not just the numbers, but the so what.

Senior Event Producer

Associate Brand Partner – Ad Sales

Growth Manager