Analyst

• Develop integrated influencer strategies aligned with media and communications plans.
• Build strategic frameworks, content pillars, clusters, tiering, and define the ideal creator squad.
• Generate insights from data, cultural trends, and consumer behavior.
• Define KPIs together with BI and monitor optimization opportunities during campaigns.
• Prepare strategic presentations and defend recommendations to clients.
• Map and select creators aligned with campaign objectives.
• Evaluate creator profiles qualitatively and quantitatively using tools and indicators (CreatorIQ, Tagger, proprietary metrics, etc.).
• Develop the strategic rationale for creator recommendations.
• Present and defend the casting to clients.
• Request quotes and lead commercial negotiations with approved creators.
• Balance casting quality, available budget, and financial efficiency.
• Maintain close relationships with influencer agencies and representatives.
• Organize the information necessary for handoff to Production and Operations.
• Work in partnership with Media, BI, Production, and Account teams to ensure an integrated operation.
• Ensure all teams have context and clear direction before execution begins.
• Participate in campaign checkpoints, proposing optimizations when necessary.

Mid-level Influence Strategy & Curation Analyst

• Manage and optimize campaigns with a focus on conversion, ROI and ROAS;
• Monitor performance metrics and identify opportunities for improvement;
• Build reports and presentations with strategic recommendations;
• Manage client relationships directly, leading alignments and results presentations;
• Ensure monitoring of operational and financial processes related to campaigns;
• Support the development of the team's interns, acting as a day-to-day technical reference.

Senior Media Analyst - Retail

Financial Planning and Analysis

• End-to-end management of partnership contracts and media agreements with traditional media owners;
• Rigorous monitoring of investment pacing, ensuring negotiation targets and budget limits are clearly communicated and enforced to secure compliance;
• Preparation of periodic reports and forecasts for offline media investments to support cash flow management and investment predictability;
• Frequent communication and strategic relationship management with traditional media owners and group agencies;
• Technical and strategic definition of investment prioritization and budget allocation among negotiated media owners;
• Preparation and presentation of consolidated reports on commercial performance and financial efficiency for senior leadership (C-level).

WMS

Mid-level Influence Strategy & Curation Analyst

Senior Media Analyst - Retail

Media Manager – Partnerships & Investments