Mid-level Influence Strategy & Curation Analyst

WMS

Analista de Mídia Pleno na WPP Media, desenvolvendo estratégias de influência integradas aos objetivos das marcas. O papel envolve planejamento, curadoria e negociação inicial com criadores.

Posted 7/8/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop integrated influencer strategies aligned with media and communications plans.
Build strategic frameworks, content pillars, clusters, tiering, and define the ideal creator squad.
Generate insights from data, cultural trends, and consumer behavior.
Define KPIs together with BI and monitor optimization opportunities during campaigns.
Prepare strategic presentations and defend recommendations to clients.
Map and select creators aligned with campaign objectives.
Evaluate creator profiles qualitatively and quantitatively using tools and indicators (CreatorIQ, Tagger, proprietary metrics, etc.).
Develop the strategic rationale for creator recommendations.
Present and defend the casting to clients.
Request quotes and lead commercial negotiations with approved creators.
Balance casting quality, available budget, and financial efficiency.
Maintain close relationships with influencer agencies and representatives.
Organize the information necessary for handoff to Production and Operations.
Work in partnership with Media, BI, Production, and Account teams to ensure an integrated operation.
Ensure all teams have context and clear direction before execution begins.
Participate in campaign checkpoints, proposing optimizations when necessary.

Requirements

What you’ll need

Bachelor’s degree completed or in progress.
Experience in advertising agencies.
Knowledge of and experience in the influencer market within an advertising agency.
Experience in digital media planning and buying.
Familiarity with Excel.

Benefits

Comp & perks

SulAmérica medical and dental plan.
Meal voucher or food allowance.
Life insurance.
TotalPass.
Birthday day off.
Home office allowance.
Extended maternity and paternity leave.
Childcare assistance (for children up to 6 years).
Pharmacy discounts.
EAP (Employee Assistance Program).
Light atmosphere and a relaxed work environment.
Creative and fun people.
Significant opportunities for internal growth.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Data AnalysisDigital Media PlanningCampaign OptimizationKPI DefinitionContent Strategy Development

Soft Skills

Relationship ManagementStrategic ThinkingCollaborationCommunication