WillHire

Senior Digital Marketing Manager – Adaptive Planning

WillHire

full-time

Posted on:

Location Type: Hybrid

Location: Pleasanton • California • New York • United States

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Salary

💰 $140,000 - $210,000 per year

Job Level

Senior

About the role

  • Define and drive Adaptive Planning’s digital growth strategy, with accountability for performance, experience quality, and continuous optimization.
  • Own the digital growth strategy for Adaptive Planning across web, paid media, ABM, and emerging digital channels
  • Serve as the primary digital lead and point of contact between Adaptive Growth Marketing and Workday’s centralized digital, web, and paid media teams, as well as extended agencies
  • Partner with Product Marketing and Campaign leads to translate GTM priorities into high-impact digital programs
  • Lead Adaptive’s web experience strategy, including landing pages, conversion paths, experimentation, and personalization
  • Design and execute ABM and account-based digital experiences in partnership with Growth Marketing, Sales, and Customer Success
  • Drive product-led and interactive digital experiences (tools, demos, assessments, calculators, AI-powered experiences, etc.) that educate, engage, and convert
  • Develop and optimize paid media strategies (in collaboration with centralized teams) to ensure strong targeting, messaging alignment, and ROI
  • Champion testing and experimentation across channels (A/B testing, CRO, new formats, new platforms)
  • Use data and insights to continuously improve performance, user experience, and pipeline impact
  • Help shape digital measurement frameworks, dashboards, and success metrics at the product-line level

Requirements

  • 7-10+ years of experience in digital marketing, growth marketing, or performance marketing within B2B SaaS or technology
  • Proven experience owning integrated digital programs across web, paid media, and campaign execution
  • Strong hands-on expertise in web experience strategy and optimization, including landing pages, user journeys, and conversion optimization
  • Experience partnering closely with paid media teams or agencies, with working knowledge of targeting, creative testing, and performance optimization
  • Demonstrated success supporting ABM or account-centric digital programs in partnership with Demand Gen and Sales
  • Comfort translating product and GTM strategy into clear, compelling digital experiences
  • Experience operating effectively in a matrixed organization, influencing cross-functional and centralized teams without direct authority
  • Solid understanding of full-funnel performance metrics and how digital programs contribute to pipeline and revenue
  • Analytical mindset with experience using dashboards and performance data to inform decisions
  • Strong executive communication skills — able to clearly articulate strategy, performance, and recommendations to senior stakeholders
  • Comfortable operating as a hands-on individual contributor with broad scope and high ownership.
Benefits
  • Workday Bonus Plan
  • Role-specific commission/bonus
  • Annual refresh stock grants

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketinggrowth marketingperformance marketingweb experience strategyconversion optimizationA/B testingaccount-based marketing (ABM)data analysiscampaign executionpaid media strategies
Soft skills
executive communicationinfluencingcollaborationanalytical mindsetownershipstrategic thinkingcross-functional teamworkproblem-solvingadaptabilitycreativity