Digital Marketing

• Plan, promote, and execute demand and lead generation marketing plans to drive program acquisition through paid media, webinars, and web placements
• Design and manage outbound lead generation campaigns across web, email, LinkedIn, social media, and paid advertising channels
• Support additional digital marketing efforts, including content creation, email marketing, social media strategy, and campaign analysis
• Craft clear, persuasive messaging tailored to distinct audience segments
• Monitor campaign performance metrics and iterate to optimize results
• Collaborate with sales, partnerships, and marketing teams to align on goals, lead quality, and follow-up strategies
• Use marketing automation and CRM tools to manage campaigns and reporting

Digital Marketing Manager, Startup Programs

• Manage, traffic and implement campaigns across digital advertising channels, including but not limited to Meta, TikTok, Google, Bing and Snapchat
• Collaborate with Creative, International, Brand and Retail teams to execute seasonal campaigns and product launches on digital advertising channels
• Serve as primary digital marketing owner for all product launches, working cross-functionally with agency, product, PMO and creative teams
• Direct agency partner on day-to-day executional needs and inspire strategic and operational excellence
• Partner with department leadership and agency to improve paid media performance through regimented learning agenda
• Oversee both strategy and execution for our Project Cyclone and Sapphire creative workstreams
• Track and communicate product updates with the broader marketing team
• Manage the TikTok Shop program to grow GMV month-over-month
• Cross-share learnings and ideas with other team members to help drive results

Senior Digital Marketing Manager

• Plan and execute digital marketing campaigns across channels such as social media, search engines, and digital advertising
• Manage and optimize regional digital platforms including social media channels and marketing automation tools
• Develop and localize digital marketing content in collaboration with sub-regional marketing teams
• Support the implementation of regional digital initiatives such as content calendars, social media strategies, and online campaigns
• Identify opportunities to improve digital customer engagement and enhance the overall online presence of Schaeffler and its product brands in Asia Pacific
• Monitor campaign performance and analyze digital marketing KPIs including engagement, reach, leads and conversion rates
• Provide insights and recommendations based on analytics and campaign performance data
• Coordinate with internal stakeholders, agencies, and digital partners to ensure effective execution of marketing activities
• Support digital promotion of regional marketing initiatives including product launches, trade fairs, customer events, and training programs

Digital Marketing Professor

• Use your marketing expertise to back Indigenous people and protect the world’s rainforests.
• Lead our digital and press presence, turning complex climate issues into compelling stories.
• Shape how the world sees rainforest conservation and drive necessary engagement.
• Deliver strategic leadership in digital and press.
• Ensure all campaigns drive action and visibility.
• Develop meaningful social media content in collaboration with in-country coordinators.
• Work on enhancing our website to create a more engaged visitor experience.
• Build relationships with media to secure impactful coverage and raise awareness.

Digital Marketing Manager – Mat Cover

• Develop and execute comprehensive SEO strategies
• Perform keyword research and competitive analysis
• Optimize website content, metadata, headers, internal linking structures, and image tags
• Implement local SEO strategies and optimize Google Business Profiles
• Develop backlink and off-page SEO campaigns
• Improve keyword rankings, organic traffic, and search visibility
• Monitor SEO performance using Google Search Console, Google Analytics, and other SEO tools
• Create, manage, and optimize Google Ads campaigns
• Conduct keyword research and audience targeting
• Monitor campaign performance and improve ROI
• Implement conversion tracking and reporting
• Optimize landing pages and lead generation funnels
• Develop and manage campaigns across Facebook, Instagram, LinkedIn, and Twitter/X & Tiktok
• Create engaging content and advertising strategies
• Manage paid social media campaigns and audience growth initiatives
• Utilize AI-assisted tools for content creation and campaign management
• Prepare monthly performance reports for clients
• Track website traffic, leads, conversions, phone calls, and form submissions
• Analyze campaign performance and provide actionable recommendations
• Present insights and strategies to clients clearly and professionally
• Gather project requirements and marketing objectives
• Provide strategic recommendations and campaign updates
• Maintain strong client relationships through effective communication
• Optimize Amazon product listings
• Implement Amazon SEO strategies
• Support Amazon advertising campaigns where applicable.

Senior Digital Marketing Specialist

• Actively generate, pitch, and close new SME and business clients
• Use digital channels, networks, and platforms like Upwork to acquire clients
• Conduct direct outreach and engage business owners to convert leads into paying clients
• Manage end-to-end sales cycle from prospecting to closing deals
• Advise SMEs on digital and workforce transformation opportunities to grow their business
• Translate client needs into practical growth, capability, and digital adoption solutions
• Use practitioner experience to support business owners in improving performance and scalability
• Mentor learners on how to acquire clients and build a digital marketing / digital services agency
• Share real experience in winning clients, handling objections, and closing deals
• Guide learners through real-world client acquisition and business-building scenarios
• Build and grow a community of potential learners around the aspiring one-person company and digital freelancer space.

Digital Business Manager – Digital Marketing

• Develop and manage monthly content calendars aligned with business objectives and promotional campaigns
• Create and execute integrated marketing campaigns to drive memberships, class bookings, and local brand awareness
• Develop and refine ongoing social media and digital marketing strategies
• Analyze performance data and identify opportunities for growth and optimization
• Create, schedule, and publish engaging content across social media platforms
• Manage and optimize Google Business Profile listings
• Plan, launch, and manage Google Ads campaigns
• Develop lead generation strategies focused on membership acquisition and retention
• Optimize website content and landing pages for search visibility

Digital Marketing Manager

• Collaborate with the Marketing team to conceptualize, develop, and execute comprehensive digital marketing strategies
• Identify opportunities for growth and improvement in online performance and presence
• Identify, test, and scale new digital acquisition channels
• Plan and manage online advertising campaigns across various platforms
• Monitor budgets, optimize ad performance, and ensure maximum return on investment (ROI)
• Generate and communicate analytic reports
• Oversee and enhance the hotel's search engine optimization (SEO) efforts
• Develop and execute content marketing strategies
• Ensure our hotel's websites remain visually appealing, user-friendly, and technically optimized
• Attend Corporate, Brand and ownership meetings as requested in support of digital strategy and projects

Enterprise Director – Digital Marketing

• Create and execute marketing campaigns using HubSpot including emails, workflows, landing pages, and reporting.
• Manage LTCI Partners social media presence and channels
• Support advisor-facing initiatives, webinars, and educational campaigns.
• Create and manage sales enablement materials such as presentations, one-pagers, and PPT/email templates.
• Maintain and report marketing data, segmentation, and campaign tracking.
• Identify opportunities to use AI tools and automation to improve efficiency.
• Coordinate across sales, compliance, and product teams.

Digital Marketing Specialist

• Review a new advertising concept and its supporting messaging.
• Evaluate the clarity, relevance, and appeal of the proposed materials.
• Answer targeted survey questions detailing your professional reactions.
• Complete a 10-minute asynchronous online task.

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