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Digital Marketing Specialist
Axis CommunicationsDigital Marketing Specialist managing digital marketing campaigns across the MEA region for Axis. Focusing on email strategy, lead generation, and collaboration with marketing teams.
About the role
Key responsibilities & impact- Own and drive impactful digital marketing campaigns across the MEA region
- Mapping customer journeys, creating campaigns, and optimizing conversion rates
- Designing and monitoring email campaigns and ensuring efficient data flow between platforms
- Coordinating with the EMEA marketing team to execute localized campaigns
- Developing integrated demand generation campaigns across digital channels and tracking performance
- Measuring campaign performance, providing insights, and optimizing conversion rates
- Creating dashboards and reports for marketing decisions and supporting lead generation optimization
- Managing the marketing automation platform, creating templates, and training teams
- Evaluating market needs, researching trends, and ensuring compliance with data privacy regulations
- Developing and executing the MEA Account-Based Marketing strategy
- Collaborating with key account managers to create customized marketing plans and optimize campaigns
Requirements
What you’ll need- 6+ years of digital marketing or demand generation experience
- Hands-on experience with Salesforce/Pardot (certified is a plus)
- Strong understanding of customer journeys, lead nurturing, and digital metrics
- Solid knowledge of Google Ads, LinkedIn Campaign Manager, and other digital tools
- Excellent project management and organizational skills
- Ability to collaborate with cross-functional and regional teams
- Excellent communication in English
Benefits
Comp & perks- International, innovative, and people-focused company
- Opportunities to grow, contribute, and make an impact
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingdemand generationemail campaignsconversion rate optimizationcampaign performance measurementmarketing automationaccount-based marketinglead nurturingcustomer journey mappingdata privacy compliance
Soft Skills
project managementorganizational skillscollaborationcommunication
Certifications
Salesforce certification