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Senior Online Marketing Manager, Hybrid
KlickPilotenOnline-Marketing Manager working in hybrid capacity, consulting on digital marketing strategies for B2B and B2C clients in Stuttgart. Optimizing various online marketing channels and ensuring client growth.
About the role
Key responsibilities & impact- To further grow our business, we are looking for committed new colleagues to join us on our digital marketing mission.
- Consulting, concept development, analysis, management and optimization of online marketing channels: SEA (Google Ads & Bing etc.), SEO (search engine optimization), Affiliate Marketing
- Programmatic advertising: Display & Remarketing (RTB / RTA)
- Social media advertising (e.g., Facebook Ads, XING Ads, LinkedIn Ads)
- Marketing automation / e-mail marketing
- Responsibility for media planning and advertising creatives
- Management of external service providers
- Advising clients and key accounts
- Monitoring KPIs and budgets from a performance perspective
- Optimization and provisioning of product data, e.g., for Google Shopping
- Identifying usability and conversion potential
- Budget and revenue responsibility
- Web analytics / tracking / analysis & interpretation — optimization targets: CPL, CPO, KUR, ROAS
- Client workshops, including on-site at client locations
- Coordination with other offices, with regular travel between Stuttgart, Hamburg and Berlin
Requirements
What you’ll need- Degree in business administration and/or a comparable degree or vocational qualification
- At least 2 years of experience in online marketing and a total of 3 years of professional experience
- Decisiveness, strong negotiation skills and assertiveness
- Customer-focused, independent, structured and goal-oriented working style with a strong service orientation
- High affinity for online/digital topics
- Sense for design and layout as well as technical and marketing copy
- Ability to work precisely, reliably and results-oriented under time pressure
- Professional business demeanor with colleagues, clients and partners
- Confident use of Microsoft Office
- Fluent in German and English, both written and spoken
Benefits
Comp & perks- Home office and remote work
- Company pension plan with employer contribution
- Subsidy for the Deutschlandticket (national public transport pass)
- Employee discounts and subsidy for Urban Sports Club membership
- Fresh fruit, coffee, tea and (sparkling) water
- Flexible working hours and a wide range of training and development opportunities, including conference attendance, and support—by arrangement—for part-time continuing education (e.g., Master’s programs)
- Comprehensive onboarding program (also tested for remote onboarding)
- Laptop provided (choice of Windows: Lenovo X1 Carbon or Apple: MacBook Pro)
- Collegial team collaboration and modern, centrally located offices with spacious common areas
- Good advancement opportunities and the chance to make an impact
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
online marketingSEOSEAprogrammatic advertisingsocial media advertisingmarketing automationweb analyticsKPI monitoringbudget managementconversion optimization
Soft Skills
decisivenessnegotiation skillsassertivenesscustomer-focusedindependent workingstructured workinggoal-orientedservice orientationprecise workingresults-oriented