Head of Growth Marketing
WillHire
full-time
Posted on:
Location Type: Hybrid
Location: Pleasanton • California • New York • United States
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Salary
💰 $200,800 - $301,200 per year
Job Level
About the role
- Lead end-to-end growth marketing strategy for Adaptive Planning
- Own planning, execution, and optimization of full-funnel growth programs
- Partner with Sales, RevOps, and Marketing Ops on ICPs, segmentation, account prioritization, and pipeline targets
- Drive experimentation and continuous optimization to improve conversion rates
- Work with Marketing Operations to develop KPIs, dashboards, and operating rhythms
- Lead lifecycle marketing strategy and execution
Requirements
- 12+ years of B2B SaaS marketing experience
- Deep expertise in growth marketing and demand generation
- Proven experience owning pipeline and revenue outcomes in enterprise or upper mid-market environment
- Strong perspective on modern marketing technology platforms
- Understanding of connecting digital, nurture, and in-market execution into a unified motion
- Cross-channel expertise and experience driving omnichannel campaigns
- Experience building, leading, and scaling high-performing marketing teams
- Strong analytical skills with experience in attribution modeling, funnel analytics, and performance optimization
Benefits
- Workday Bonus Plan eligibility
- Role-specific commission/bonus
- Annual refresh stock grants
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth marketingdemand generationpipeline managementrevenue outcomesattribution modelingfunnel analyticsperformance optimizationomnichannel campaignsKPI developmentdashboard creation
Soft skills
leadershipanalytical skillscollaborationstrategic planningexecutionoptimizationcommunicationteam buildingexperimentationcross-channel expertise