Westfalia Fruit

Sales

• As a Sales Manager, you will drive commercial success by managing key accounts and developing new opportunities across your markets.
• Commercial Leadership
• Market Expansion
• Business Insights and Reporting
• Customer-Centric Approach
• Collaboration and Leadership

Senior Sales Manager

Procurement

• Provide market leading strategies to deliver new product developments in both fresh and value added categories
• To deliver outstanding service expectations, ensuring customers’ expectations are met
• Grow the customer base
• Formulation and implementation of seasonal programs
• Lead pricing negotiations
• Establish, develop and maintain a commercially beneficial relationship with key customers. Write, implement, evolve and communicate a plan for all required areas
• Liaise with internal departments (supply chain, procurement, technical, operations) to ensure quality and timely delivery of product
• Liaise with procurement and supply chain teams to address sourcing and availability issues
• Understand and communicate technical issues with the customer commercial team where necessary and liaise on these issues internally with technical and quality teams to achieve satisfactory resolution
• Develop and maintain an understanding of the market sector including consumer trends, competitor activity and product lines

Procurement Manager

• To provide market leading strategies to deliver new product developments in both fresh and value added categories
• To deliver outstanding service expectations, ensuring customers’ expectations are met
• Grow the customer base
• Formulation and implementation of seasonal programs
• Lead pricing negotiations
• Establish, develop and maintain a commercially beneficial relationship with key customers. Write, implement, evolve and communicate a plan for all required areas
• Liaise with internal departments (supply chain, procurement, technical, operations) to ensure quality and timely delivery of product
• Liaise with procurement and supply chain teams to address sourcing and availability issues
• Understand and communicate technical issues with the customer commercial team where necessary and liaise on these issues internally with technical and quality teams to achieve satisfactory resolution
• Develop and maintain an understanding of the market sector including consumer trends, competitor activity and product lines

Financial Planning and Analysis

• Lead the annual budget process and rolling forecasts aligned with the Group's growth strategy.
• Build and maintain robust financial models and dashboards using Power BI and other tools.
• Analyse financial data to identify trends, variances, and deliver actionable insights.
• Develop scalable FP&A processes and enhance forecast accuracy across all three financial statements.
• Partner with commercial, operations, and supply chain teams to align budgets with strategic drivers.
• Monitor and drive improvements in Capex and Working Capital performance.
• Produce and present clear management reports and KPI benchmarks for senior leadership.
• Ensure accurate and compliant financial reporting in line with IFRS standards.
• Identify cost-saving opportunities through KPI analysis and group-wide benchmarking.
• Drive automation, reporting improvements, and support financial system upgrades.

Group Financial Analyst – FP&A

Manager

• Manage supplier contracts and procurement agreements, ensuring full commercial and legal compliance.
• Forecast USD requirements and collaborate with treasury and FX partners to ensure currency availability.
• Oversee supplier payments, including advance and balance payments, aligned with agreed credit terms.
• Manage procurement frameworks such as Open Price, and Fixed Price purchasing models.
• Coordinate customs duty payments and ensure full compliance with UK/EU import-export regulations.
• Lead payment-related communication between finance, procurement, and international suppliers.
• Support category managers with financial insight across Avocado, Industrial Citrus, and General Trade.
• Manage freight and logistics documentation, ensuring timely, compliant shipping of temperature-sensitive goods.
• Track and process supplier rebates, claims, returns (RTS), and credit recoveries efficiently.
• Uphold AEO compliance standards and monitor customs declarations, highlighting and correcting discrepancies.

Import Accounts Manager

• Shape Global Strategy: Lead and execute sourcing strategies across non-fruit categories, aligned with supply chain and business goals.
• Deliver Cost Leadership: Drive sourcing excellence through RFPs, total cost models, and smart contract negotiations that balance savings with flexibility.
• Partner with Suppliers: Build strong relationships with global and regional suppliers to ensure service, innovation, and ethical compliance.
• Mitigate Risk Proactively: Implement robust risk management frameworks to safeguard supply continuity amid global disruptions.
• Champion Sustainability: Embed ESG, ethical sourcing, and sustainability into procurement decisions, tracking progress against corporate goals.
• Enable Seamless Supply Chains: Collaborate on logistics, customs, and inventory strategies to optimize flow-to-market and delivery performance.
• Integrate Commercially: Work cross-functionally with Sales and Ops to support launches, promotions, and accurate demand planning.
• Lead High-Performance Teams: Build and mentor diverse, regionally distributed teams with clear KPIs and a culture of continuous improvement.
• Drive Digital Transformation: Promote cutting-edge procurement tech, systems, and analytics to enhance decision-making and efficiency.
• Ensure Strong Governance: Uphold compliance, policy standards, and audit readiness across all sourcing regions.

Global Head of Non-Fruit Procurement

Account Manager

• Create and execute a strategic sales plan that expands customer base in North America focused on Foodservice and Retail
• Meet with potential clients and grow long-lasting relationships by understanding their needs
• Track, analyze, and communicate key quantitative metrics and business trends as they relate to partner relationships
• Drive sales and secure new clients by developing sales strategies based on in-depth market research and analysis
• Strengthen key client relationships by establishing and maintaining close communications aimed at identifying and responding to clients’ needs as they evolve
• To manage a selection of our highly valued retail customer accounts
• To ensure growth in accordance with the Westfalia North American strategy over a short-, medium- and long-term position
• Contact potential customers and sources of new business and developing plans to capture new business
• Manage profitability and all financial KPI’s effectively
• Forecasting and close liaison with key members of the team for accurate and timely data
• Ability to understand high-level sales strategies, translate them into system and process requirements, and ensure local execution and business impact.

Account Manager, Strategic Sales

Communications

• Shape a Global Voice - Design and lead a world-class communications and engagement strategy that unites Westfalia Fruit’s global workforce under one powerful, purpose-driven narrative.
• Champion a Unified Brand Message - Establish a consistent tone of voice across all internal and external platforms, ensuring alignment with corporate values and the Buy–Move–Sell transformation model.
• Engage Our People, Empower Our Culture - Inspire pride and inclusivity through compelling internal communications and campaigns that bring strategy, values, and employee experience to life.
• Drive Global Thought Leadership - Lead external communications and PR, positioning Westfalia as a trusted voice in sustainable agriculture, fresh produce, and food innovation.
• Command the Headlines, Protect the Reputation - Own media relations, build strong journalist and stakeholder connections, and lead crisis communication strategies with confidence and clarity.
• Activate Strategic Channels - Oversee intranets, newsletters, social media, digital platforms, and global town halls—ensuring every message lands with impact.
• Partner with Leaders at Every Level - Collaborate with executive leaders across People, Customer, Supply Chain, and Operations to embed communications into every corner of the business.
• Lead & Develop a World-Class Team - Build and nurture a high-performing global communications team—introducing best practices, tools, and measurement to drive excellence.
• Measure What Matters - Track the impact of all communications initiatives, turning insights into action and driving continuous improvement.
• Advocate For Our People - Advocate for employee perspectives, fostering connection, clarity, and engagement across all global markets.

Global Head of Communications and Engagement

People Operations

• Partner with senior leaders to align people strategies with business objectives, driving performance and engagement
• Lead organisational transformation and change management initiatives across Group Functions
• Develop and implement leadership development and succession planning strategies
• Provide expert employee relations and employment law guidance, primarily in the UK
• Support business leaders with talent acquisition and workforce planning
• Champion a positive, inclusive, and high-performance culture, embedding company values
• Drive performance and reward strategies to attract and retain top talent
• Lead or contribute to People & Culture transformation projects to improve efficiency and impact
• Support the implementation of HR systems to enhance people data visibility
• Work in an ambiguous, fast-moving environment, influencing at a senior level
• Build, influence, and drive meaningful change across global Group functions as a trusted advisor to senior leaders

Senior People and Culture Business Partner

• Work closely with the CPO and Director of People & Culture to deliver internal communications
• Deliver compelling and engaging internal communications, sharing news from across the company
• Support leadership and regional events
• Execute internal communications for regional transformation programmes
• Partner on clear, impactful communications to drive colleague understanding and advocacy for company transformation
• Translate complex transformation details into engaging, accessible content for all 8,500 colleagues
• Manage stakeholders and ensure transparency throughout the internal communication process
• Develop and deliver targeted communication campaigns to build colleague engagement with company priorities
• Uncover and showcase inspiring stories to celebrate colleague achievements and company initiatives
• Manage and maintain internal communication platforms, keeping content fresh and readily accessible
• Demonstrate creativity and find innovative ways to reach colleagues across all roles and locations
• Champion clarity, transparency, consistency, and two-way dialogue in all communications

Senior Sales Manager

Senior Sales Manager

Senior Sales Manager

Procurement Manager

Procurement Manager

Group Financial Analyst – FP&A

Import Accounts Manager

Global Head of Non-Fruit Procurement

Global Head of Non-Fruit Procurement

Account Manager, Strategic Sales

Global Head of Communications and Engagement

Senior People and Culture Business Partner

Internal Communications Specialist