Performance Marketing

• Managing and optimising Paid Search campaigns across Google Ads and Microsoft Ads, with a strong focus on performance (CPL, ROI, conversions), testing and continuous optimisation
• Exploring, testing and scaling advertising opportunities within AI-powered search and conversational platforms (e.g. ChatGPT, Gemini and future AI advertising environments) as new formats and capabilities become available
• Building and executing keyword strategies and campaign structures aligned with business objectives
• Continuously improving campaigns through testing, optimisation and data analysis (ads, bidding strategies, audiences, landing pages)
• Supporting the rollout and performance monitoring across multiple markets (Italy, Spain, and beyond)
• Collaborating on landing page optimisation and CRO initiatives
• Contributing to cross-channel growth initiatives : CRM / email campaigns GEO (Generative Engine Optimisation) and emerging search trends
• Performance-driven content testing
• Ensuring strong tracking, reporting and data quality (GA4, CRM, attribution)
• Identifying new growth opportunities and scalable acquisition levers
• Preparing the evolution of Paid Search toward AI-driven experiences and new ad formats
• Managing and testing AI-powered campaign types and ad formats as they become available (e.g. AI search ads environments)

Paid Search & Growth Specialist, Italian Market

Account Executive

• Manage qualified leads across the entire customer journey — from initial contact to contract signing
• Conduct personal advisory and sales consultations by phone, via Microsoft Teams, and at information events
• Provide individualized guidance to students and their families on our high school programs and year-abroad options
• Independently plan and manage follow-ups through to confirmed registrations
• Professionally manage your sales pipeline using our CRM system
• Carefully document all customer contacts and activities
• Contribute to the continuous improvement of our sales processes and customer experience
• Represent CAMPS at information events, trade shows, and school events
• Work closely with Marketing and Operations to continuously improve lead conversion

Sales Consultant – High School Exchange

Marketing

• Support the implementation of our marketing and communications activities for the German market
• Assist with digital campaigns across Google Ads, Meta, email marketing, and other digital channels
• Support planning and optimization of our lead-generation measures
• Create and maintain content for the website, newsletters, and social media
• A good eye for design and basic experience with creative tools such as Canva, Creative Suite, or similar platforms is an advantage
• Organize and coordinate information events, education fairs, and marketing materials
• Support campaign analysis and prepare regular reporting
• Maintain marketing data, CRM systems, and campaign overviews
• Collaborate with external service providers and the international WEP marketing teams
• Work closely with our sales team to align marketing and sales activities effectively

Marketing Coordinator – High School Exchange, International Education

Sales

• Lead, motivate, and support a team of Sales Advisors on a daily basis.
• Set individual and team objectives and monitor commercial performance, using KPIs to evaluate results and adjust strategies.
• Coach team members through call reviews, feedback sessions, field support, and development plans.
• Optimize the customer journey for future participants by ensuring the team continuously improves its sales techniques and delivers outstanding customer service.
• Actively participate in sales activities, including information sessions, appointments, trade fairs, job days, festivals, and other events.
• Analyze results, identify improvement opportunities, and implement corrective actions.
• Collaborate closely with management and other departments (Marketing, Operations, Admissions, etc.).
• Train new employees and ensure the ongoing development of the team’s skills and capabilities.

Paid Search & Growth Specialist, Italian Market

Sales Consultant – High School Exchange

Marketing Coordinator – High School Exchange, International Education

Sales Team Leader