Paid Search & Growth Specialist, Italian Market

WEP

Paid Search Specialist optimizing campaigns for WEP’s international educational experiences. Focusing on the Italian market while collaborating across channels and countries.

Posted 7/25/2026full-timeTorino • 🇮🇹 ItalyJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Paid Search campaigns across Google Ads and Microsoft Ads, with a strong focus on performance metrics and data analysis. Proficient in leveraging AI-powered tools and strategies to enhance campaign effectiveness and drive growth across multiple markets.

Highest-signal resume keywords

Paid Search ManagementGoogle Ads ExpertiseData AnalysisAI-Powered Tools UtilizationPerformance Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PPC FundamentalsCampaign OptimizationKeyword Strategy DevelopmentPerformance TrackingAttribution Models

Soft Skills

Detail-OrientedOwnership MindsetCuriousProactiveAbility to Manage Multiple Priorities

Tools & Technologies

Google AdsMicrosoft AdsGA4CRM SystemsAI Search Ads

Industry Keywords

Performance MarketingCPLROIConversionsCross-Channel Growth

About the role

Key responsibilities & impact

Managing and optimising Paid Search campaigns across Google Ads and Microsoft Ads, with a strong focus on performance (CPL, ROI, conversions), testing and continuous optimisation
Exploring, testing and scaling advertising opportunities within AI-powered search and conversational platforms (e.g. ChatGPT, Gemini and future AI advertising environments) as new formats and capabilities become available
Building and executing keyword strategies and campaign structures aligned with business objectives
Continuously improving campaigns through testing, optimisation and data analysis (ads, bidding strategies, audiences, landing pages)
Supporting the rollout and performance monitoring across multiple markets (Italy, Spain, and beyond)
Collaborating on landing page optimisation and CRO initiatives
Contributing to cross-channel growth initiatives : CRM / email campaigns GEO (Generative Engine Optimisation) and emerging search trends
Performance-driven content testing
Ensuring strong tracking, reporting and data quality (GA4, CRM, attribution)
Identifying new growth opportunities and scalable acquisition levers
Preparing the evolution of Paid Search toward AI-driven experiences and new ad formats
Managing and testing AI-powered campaign types and ad formats as they become available (e.g. AI search ads environments)

Requirements

What you’ll need

2–3 years of experience in Paid Search / Performance Marketing (ideally in agency)
Strong knowledge of Google Ads and PPC fundamentals
Familiarity with GA4, tagging and attribution models
Comfortable using AI-powered tools as part of daily workflows and eager to explore their application in digital marketing and search
Solid analytical mindset and ability to interpret performance data
Native Italian + Fluent in English
Ability to manage multiple campaigns and priorities
Detail-oriented with a strong ownership mindset
Curious, proactive and eager to learn

Benefits

Comp & perks

Join a young, international and multidisciplinary team, working across multiple European markets
A dynamic and collaborative environment, open to experimentation, innovation and continuous learning
The opportunity to have a real impact on WEP’s acquisition strategy and business performance, with direct ownership on campaigns and results
Exposure to international projects and cross-market collaboration (Italy, Spain and beyond)
Opportunities for professional growth in a fast-evolving digital and performance-driven environment
A role where you can develop your skills beyond Paid Search, contributing to broader growth initiatives (CRM, GEO, CRO…)