Weetabix

Controller

• Develop and deliver go-to-market plans that help our commercial, category and brand targets, ensuring strong and consistent execution across all customers and channels
• Translate commercial strategy into clear execution plans, driving delivery at pace while maintaining accountability, governance and transparency
• Maximise return on investment by embedding robust processes aligned to Sarbanes-Oxley (SOX) compliance requirements
• Own the Integrated Business Planning (IBP) cycle, including annual planning, and optimise demand opportunities within supply and manufacturing constraints
• Partner with Sales to build compelling, insight-led customer stories (including Consumer Price Increase (CPI) proposals and promotional strategies) aligned to our commercial direction
• Drive profitable growth through pricing, mix and pack strategies, improving net revenue realisation and delivering targeted Earnings Before Interest, Taxes, Depreciation and Amortisation (EBITDA) outcomes
• Enhance shopper marketing and retail media effectiveness, ensuring activity delivers measurable category growth and stronger return on investment
• Create and embed a 1–3 year revenue management strategy, including clear frameworks, guardrails and capability development across the business
• Strengthen cross-functional alignment across Sales, Marketing, Finance, Category and Supply to deliver a fully integrated go-to-market approach
• Own continuous improvement and digital transformation, including implementation of Trade Promotion Management (TPM) tools, to enhance decision-making, reporting and execution efficiency

Commercial Strategy – Execution Controller

Manager

• Deliver end‑to‑end insight projects – own qualitative and quantitative research from scoping and agency briefing through to actionable recommendations
• Turn data into compelling stories – examine multiple data sources (research, brand tracking, sales, category and digital analytics) to uncover trends, behaviours and opportunities, presenting these in a way that influences choices
• Shape commercial and brand choices – combine datasets to create holistic insight narratives that works on strategy, highlight risks and unlock opportunities
• Partner across the business – collaborate with Brand, Innovation, Category, Sales, Shopper and New Product Development teams to embed insight into briefs, marketing plans and key points
• Help innovation and ideation – bring consumer trends and behaviours into concept development, helping refine ideas, packaging, claims and propositions to ensure they meet genuine consumer needs
• Drive performance insight – contribute to brand and category reviews, including brand health tracking, campaign evaluation and performance reporting, making insights accessible and easy to apply
• Manage agency relationships and governance – work closely with research partners to deliver high-quality outputs, while overseeing timelines, budgets and compliance with General Data Protection Regulation (GDPR) and research ethics
• Own insight for new breakfast opportunities – provide consumer and channel expertise to help new product development, tracking emerging trends and evolving consumption occasions

Insights Manager

Digital Marketing

• Deliver integrated digital campaigns across multiple brands, aligned to overall marketing strategy
• Own activity across owned, earned, and paid channels, including search engine optimisation, social media, influencer marketing, and e‑commerce platforms
• Manage agency partners to produce high‑performing, engaging content that exceeds category benchmarks
• Collaborate with cross‑functional teams to ensure smooth, compliant delivery and a consistent customer experience
• Use data and insights to optimise performance, maximise return on investment, and guide decision making
• Track and report on campaign performance, linking digital activity to engagement and commercial outcomes
• Own influencer partnerships and enhance website visibility through content and search performance improvement

Commercial Strategy – Execution Controller

Insights Manager

Digital Marketing Manager