Commercial Strategy – Execution Controller

Weetabix

Commercial Strategy & Execution Controller at Weetabix shaping go-to-market strategy and ensuring commercial excellence. Collaborating cross-functionally to deliver profitable growth and maximizing return on investment.

Posted 7/14/2026full-timeBurton Latimer • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market plans, driving cross-functional collaboration, and optimizing revenue management strategies within the FMCG sector. Proficient in financial analysis, including P&L management and ROI assessment, to enhance decision-making and deliver profitable growth.

Highest-signal resume keywords

Integrated Business Planning (IBP)Revenue Management StrategyFinancial Analysis (P&L, ROI)Cross-Functional CollaborationTrade Promotion Management (TPM)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Commercial StrategyCategory ManagementRevenue ManagementPromotional StrategyDemand PlanningReturn on Investment (ROI) AnalysisConsumer Price Increase (CPI) ProposalsIntegrated Commercial Planning (ICP)Financial UnderstandingShopper Marketing

Soft Skills

AccountabilityGovernanceTransparencyCollaborationContinuous Improvement

Tools & Technologies

Trade Promotion Management (TPM) Tools

Industry Keywords

Fast-Moving Consumer Goods (FMCG)UK Grocery RetailCategory Performance DriversCross-Functional OutcomesTrade Investment Budgets

About the role

Key responsibilities & impact

Develop and deliver go-to-market plans that help our commercial, category and brand targets, ensuring strong and consistent execution across all customers and channels
Translate commercial strategy into clear execution plans, driving delivery at pace while maintaining accountability, governance and transparency
Maximise return on investment by embedding robust processes aligned to Sarbanes-Oxley (SOX) compliance requirements
Own the Integrated Business Planning (IBP) cycle, including annual planning, and optimise demand opportunities within supply and manufacturing constraints
Partner with Sales to build compelling, insight-led customer stories (including Consumer Price Increase (CPI) proposals and promotional strategies) aligned to our commercial direction
Drive profitable growth through pricing, mix and pack strategies, improving net revenue realisation and delivering targeted Earnings Before Interest, Taxes, Depreciation and Amortisation (EBITDA) outcomes
Enhance shopper marketing and retail media effectiveness, ensuring activity delivers measurable category growth and stronger return on investment
Create and embed a 1–3 year revenue management strategy, including clear frameworks, guardrails and capability development across the business
Strengthen cross-functional alignment across Sales, Marketing, Finance, Category and Supply to deliver a fully integrated go-to-market approach
Own continuous improvement and digital transformation, including implementation of Trade Promotion Management (TPM) tools, to enhance decision-making, reporting and execution efficiency

Requirements

What you’ll need

Significant commercial experience within fast-moving consumer goods (FMCG), across category management, revenue management, commercial strategy or sales
Experience working with and helping teams to deliver cross-functional outcomes across complex commercial environments
Strong financial understanding, including profit and loss (P&L), revenue drivers, promotional activity and return on investment (ROI) analysis
Experience delivering large-scale commercial processes such as Integrated Business Planning (IBP) and Integrated Commercial Planning (ICP)
Good understanding of UK grocery retail, shopper behaviours and category performance drivers
Experience managing or overseeing significant trade investment budgets with a focus on value and effectiveness

Benefits

Comp & perks

Competitive salary & Annual Flexible benefits
Annual bonus
Double-matched pension scheme (up to 12% from us)
25 days annual leave increasing with service
Annual Salary review
Healthcare plan
Discounted Weetabix products
Continued investment in your personal development
We believe in balance, whether it's for family, rest or simply time for you. As well as your holiday entitlement, you can purchase up to 5 days of additional annual leave
Access to 24/7 counselling service (via Grocery Aid partnership)
The freedom of Flexible Work Opportunities
Enhanced Maternity / Paternity / Adoption Leave
Additional Time Off for Fertility Treatment and Neonatal Care
Working Parents Support Group
Fully stocked kitchens filled with our delicious products for you to enjoy