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Weetabix

Insights Manager

Weetabix

Insights Manager responsible for delivering actionable insights to inform brand strategies at Weetabix. Collaborating across teams to enhance products and consumer understanding in the market.

Posted 7/14/2026full-timeBurton Latimer • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in delivering end-to-end consumer insight projects, utilizing qualitative and quantitative research methodologies to inform strategic decisions. Proficient in analyzing data to uncover trends and presenting actionable recommendations that drive brand and category performance.

Highest-signal resume keywords
Consumer Insight ExperienceQualitative And Quantitative Research MethodologiesData Analysis And Pattern IdentificationCommunication And Presentation SkillsAgency Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Data AnalysisQualitative ResearchQuantitative ResearchInsight DevelopmentTrend AnalysisPerformance ReportingBrand Health TrackingCampaign EvaluationProject ManagementConsumer Behavior Analysis
Soft Skills
CollaborationCommunicationPresentationProblem-SolvingCreativity
Industry Keywords
General Data Protection Regulation (GDPR)Food ServiceHospitalityOut-Of-Home EnvironmentsConsumer TrendsMarket ResearchBrand TrackingNew Product DevelopmentInnovationAgency Governance

About the role

Key responsibilities & impact
  • Deliver end‑to‑end insight projects – own qualitative and quantitative research from scoping and agency briefing through to actionable recommendations
  • Turn data into compelling stories – examine multiple data sources (research, brand tracking, sales, category and digital analytics) to uncover trends, behaviours and opportunities, presenting these in a way that influences choices
  • Shape commercial and brand choices – combine datasets to create holistic insight narratives that works on strategy, highlight risks and unlock opportunities
  • Partner across the business – collaborate with Brand, Innovation, Category, Sales, Shopper and New Product Development teams to embed insight into briefs, marketing plans and key points
  • Help innovation and ideation – bring consumer trends and behaviours into concept development, helping refine ideas, packaging, claims and propositions to ensure they meet genuine consumer needs
  • Drive performance insight – contribute to brand and category reviews, including brand health tracking, campaign evaluation and performance reporting, making insights accessible and easy to apply
  • Manage agency relationships and governance – work closely with research partners to deliver high-quality outputs, while overseeing timelines, budgets and compliance with General Data Protection Regulation (GDPR) and research ethics
  • Own insight for new breakfast opportunities – provide consumer and channel expertise to help new product development, tracking emerging trends and evolving consumption occasions

Requirements

What you’ll need
  • Experience in consumer insight, research, or a related marketing function.
  • Clear understanding of qualitative and quantitative research methodologies.
  • Exposure to food service, hospitality or out‑of‑home environments is beneficial, working on insights into consumer and operator trends.
  • Ability to analyse data, identify patterns, and translate findings into concise recommendations.
  • Experience working with research agencies and managing project deliverables.
  • Display excellent communication and presentation skills.

Benefits

Comp & perks
  • Competitive salary & Annual Flexible benefits
  • Annual bonus
  • Double-matched pension scheme (up to 12% from us)
  • 25 days annual leave increasing with service
  • Annual Salary review
  • Healthcare plan
  • Discounted Weetabix products
  • Continued investment in your personal development
  • Ability to purchase up to 5 days of additional annual leave
  • Access to 24/7 counselling service (via Grocery Aid partnership)
  • Flexible Work Opportunities
  • Enhanced Maternity / Paternity / Adoption Leave
  • Additional Time Off for Fertility Treatment and Neonatal Care
  • Working Parents Support Group
  • Fully stocked kitchens filled with our delicious products