Webflow

Solutions Architect, Conversion Rate Optimization

Webflow

full-time

Posted on:

Origin:  • 🇺🇸 United States • California, New York

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Salary

💰 $131,100 - $209,000 per year

Job Level

JuniorMid-Level

About the role

  • Partner with Sales and Customer Success to accelerate onboarding and adoption of Webflow Optimize and experimentation tooling
  • Act as the technical point of contact for customers aiming to improve site performance and conversions
  • Guide customers on experiment design, implementation best practices, and test strategy
  • Advise customers on measurement frameworks using tools like Webflow Optimize, Webflow Analyze, GA4, or other analytics platforms
  • Provide light implementation support for front-end tracking or testing code, including tags, pixels, or UTM-based goals
  • Build reusable CRO frameworks, playbooks, and artifacts that make experimentation easier and faster for all customers
  • Collaborate with Product and Engineering to surface technical pain points and experimentation use cases that influence roadmap decisions
  • Contribute to internal enablement content and tooling that improves how Webflow delivers experimentation at scale
  • Report to the Director, Solutions Architects

Requirements

  • 2–4 years of experience in technical consulting, web development, or digital optimization, ideally working directly with marketers, designers, or growth teams
  • Confidence in implementing experiments and guiding customers on when and how to test
  • Comfortable advising on test design, statistical rigor, and experiment interpretation
  • Working knowledge of tools like Webflow Optimize, Webflow Analyze, GA4, or other CRO/performance platforms
  • Ability to implement or review front-end tracking and testing code, ensuring tags, pixels, and events are configured correctly
  • Communicate effectively with technical and non-technical stakeholders
  • Eager to grow in areas like long-term CRO program design and growth experimentation strategy
  • Thrive in ambiguity and proactively improve processes, outcomes, and customer results
  • Welcome a diverse mix of individuals and their different perspectives
  • Keep current on CRO trends, web performance best practices, and AI-powered optimization technologies
  • Stay curious and open to growth, building fluency in emerging technologies like AI
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