E-commerce Manager
Outsource Recruiter
E-commerce Web and Email Marketing Intern
GUESS?, Inc.
internship
Posted on:
Origin: • 🇨🇭 Switzerland
Visit company websiteJob Level
Entry Level
About the role
- Reporting to the E-commerce Web Marketing, CRO and SEO Manager; the E-Commerce Web & E-Mail Marketing Intern will support the Web marketing Team with all performance marketing related tasks.
- Definition, implementation and support of Web Marketing activities across channels such as Email Marketing, SEM, SEO, Affiliation and more.
- Monitoring and analysis of promo redemption, sale and web marketing core KPIs (Visits, CR, Revenue).
- Collect data, identify trends and insights to support Web Marketing team in improving ROI.
- Communicate and provide campaign assets to the external Media Agency.
- Steady competitors monitoring (qualitative and quantitative) in order to propose new ideas and strategies.
- Upload and schedule DEMs (Direct Email Marketing).
- Support the SEO Specialist with optimizations on SEO, SEM and Affiliation related tasks.
- Cooperate with the E-commerce Web-Marketing Team in order to accomplish cross-department projects (mainly CRM, ADV, Marketing).
- Daily checks on SEM and Display campaigns in order to verify alignment between assets and commercial calendar
- Support Web Marketing team in developing ad hoc qualitative and quantitative analysis (e.g., Promotion redemption, DEM Performances, Weekly product categories performances).
Requirements
- University degree;
- Interest in the fashion industry and Digital Marketing;
- Must have excellent organizational and time management skills;
- Numerical and analytical skills with meticulous attention to details;
- Flexible with the ability to adapt to complex business situations;
- Strong sense of urgency and problem solving skills;
- Capability to work under strict, short deadlines;
- Highly motivated and committed to the job assigned;
- Positive attitude, cooperative and team player, but also with the ability to work independently;
- Excellent interpersonal and communication skills with the ability to interact with a diverse group at all level;
- Interested to work in an international environment and to network with worldwide business units;
- Knowledge of tools such as GA4, Google Trends, SEMrush and Google Search Console is a plus;
- HTML basic knowledge;
- Strong knowledge of Office package (mainly Excel and Power Point);
- Proficiency knowledge of English language – both written and spoken. Any additional language is a plus.
